Josko Grljevic – Talon’s CTO – outlines the four-point plan that has delivered transformational and intuitive technology solutions. The job of a CTO (T=Transformation) in any business can be a tough one, especially with the dubious honour of constantly provoking disruption to drive change and progress. […]
If you go to any industry trade shows and follow social media activity around them, you’ll no doubt have noticed A LOT of tweeting by a company called Kitcast. They’ve done a very effective job of using social media to create both buzz and booth traffic, and Kitcast staffers were back at it recently at the Digital Signage Summit in Germany. […]
The roll-out of 4K has a long way to go before it is anywhere near ubiquitous, but 8K is seen as the obvious next step and natural technological progression. It will be the talk of the town at IBC, just as it was in April at NAB , with both enthusiasts and naysayers passing comment. In truth, it is the pragmatists who are worth listening to most closely. […]
Ultimately, whatever is displayed on-screen must be in concert with the intended experience. In a recently released global study of more than 10,000 consumers, an overwhelming 78% of shoppers shared that the atmosphere in-store significantly impacts their decision to shop brick and mortar rather than online. […]
Eligibility for the 2019 OOH Media Plan Awards competition requires that paid advertising was displayed on an OOH advertising location at some point between July 1, 2018 and June 30, 2019. Identical advertisements displayed during any previous year and entered in any prior OOH Media Plan Awards competition are ineligible. Submissions must be received by August 16, 2019. […]
The photo sheet is used as an inducement to buy a particular location. Every #OOH owner seeks to present the best possible image of their OOH inventory. Sometimes the photo in the sheet submitted makes you wonder about the quality of the location and maybe even about the company who submitted it. […]
The Consumer Technology Association (CTA), organizer of the massive annual gadgetfest CES, wants you to know that it’s heard the criticism about the show’s lack of diversity and sexism loud and clear. Chupka was quick to point out that the term “booth babes” was unfair because they are people who are working hard to represent a company or brand. […]
The Easton, PA Zoning Hearing board has rejected an appeal by Adams Outdoor Advertising for a 10 by 15 foot digital billboard in Centre Square. Adams will appeal the decision in Northhampton County Court. The site’s owner says a billboard is necessary to attract a new business to the building. […]
We use the same software program for our scheduling and our real estate and our billing. We happen to use Quattro through Key Systems…We’ve used that for almost 20 years now. […]
A few quick points to make sure it’s a success…. A display in a window is an insight into your store for those that pass by every day. […]
On the night of July 11, 2019, Wally Christopher Kelly, 62, passed away at his home in Phoenix, Arizona. He was reunited with his father, Wally; his mother, Crissy; brother Michael; grandparents, and many, many dear friends into the arms of our Lord. […]
Guest Post: Balaji Kamineni, Zeetaminds Balaji Kamineni Setting up a signage network might sound easy, but the range of hardware and the never-ending list of software providers can be too much to digest for a first-time researcher. Setting up a network and then deciding to change the software or hardware is a situation anyone wants to avoid. […]
As awe inspiring as these powerful large screen images may have been, many of us tend to quickly turn our attention to the smaller screens inside the exhibits. Afterall, for most of us, our core business is in those smaller displays 120-inch diagonal or less. Herein lies a problem we all must face: the smaller screens we sell are rapidly becoming commodities. […]
Networks: It’s early, but we’re already seeing significant buy-in from network operators. Networks want better tools for scheduling complicated content sets and want to be found by more advertisers. Networks (especially the smaller or regional networks) understand that there is immense value produced when spaces are packaged alongside other similar networks. […]
The public out of home companies are trading at 11 times 2019 estimated cash flow. Focus Media (a chinese out of home company which trades on the Shenzhen Stock Exchange) has the highest multiple at 17.7 times estimated 2019 cash flow. The UK’s Ocean Outdoor has the lowest multiple at 6.8 times cash flow. […]
