Editors’ Picks

ZetaDisplay receives first prize as leading nordic provider of digital signage technology at Digital Signage Summit in Munich (GlobeNewsWire)

The award was handed over for the first time during the industry's European annual meeting. “The Nordic region is considered being the most innovative digital signage market in Europe. It is a benchmark regarding digital concepts and cross-border consolidation. […]

globenewswire.com
Thu, Jul 4, 2019 at 12:10 AM

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Advertisers voice concerns about how DOOH advertising works versus static (Mediatel)

In London, this clustering has become an epidemic as I’ve often heard media folk talk of over-supply of the format in the capital. If this out of home digitisation trend continues, we may find ourselves in a position where advertisers can’t reach audiences outside of the major cities. Route suggests 68% of Britons will see any sort of digital poster at least once a week. […]

mediatel.co.uk
Wed, Jul 3, 2019 at 5:51 PM

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MediaPost Commentary: Why Is So Much DOOH So ‘Un-Digital’?

Outdoor sites are disappearing and aren't being replaced by big digital screens. Digital outdoor just doesn't seem to be making it out of London, or at least making it out of the UK's biggest cites. There is probably not a single soul who would disagree with this. […]

mediapost.com
Wed, Jul 3, 2019 at 5:44 PM

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Sydney Airport appoints JCDecaux as its exclusive advertising partner (AdNews)

JCDecaux has revealed a multimillion-dollar investment at T3 Domestic terminal as Sydney Airport appoints the company as its exclusive advertising partner across all domestic and international terminals for the first time. The outdoor player will launch more than 60 new digital and static opportunities at T3 that capture the premium Qantas travelling audience. […]

adnews.com.au
Wed, Jul 3, 2019 at 5:31 PM

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Display Daily: A Different Way of Looking at LED Developments

When considering the trends in LEDs, we often divide our discussion in to categories like microLED, miniLED and Narrow Pixel Pitch (NPP) LED. Let me throw out the idea of discussing trends based upon the final display backplane technology. The four categories I suggest are silicon, transparent, PCB (printed circuit broad) and flexible. […]

displaydaily.com
Wed, Jul 3, 2019 at 5:28 PM

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AdWeek360: Fresh fruit loves a large format: How the state of New Jersey uses OOH advertising during the peach season

“Electronic billboards […] will be running throughout the (peach) growing season on the main roads going into New York City, including outside the Lincoln Tunnel; the bridges coming out of Philadelphia, and throughout New Jersey.” As the July 4th holiday foreshadows the peach season, New Jersey’s produce will be seen by millions traversing the region’s urban markets. […]

advertisingweek360.com
Wed, Jul 3, 2019 at 5:16 PM

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Samsung and LG see extra revenue from burgeoning digital signage sector (Pulse News Korea)

Korean electronics makers Samsung Electronics and LG Electronics are moving onto take on the niche market of digital signage, the so-called fourth screen in everyday life after TV, cinema and mobile phones. According to global market research firm Grand View Research on Tuesday, worldwide sales of digital signage displays are estimated to nearly double from $18.6 in 2018 to $31.7 billion in 2025. […]

pulsenews.co.kr
Wed, Jul 3, 2019 at 10:58 AM

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DSF Chicago Meet and Greet – August 14, 2019 ( Digital Signage Federation )

Join the DSF in Chicago on August 14, 2019 for an evening event of networking and learning. Program: The NEXT/NOW™agency will present “Rooted in Greatness”, a discussion about their work with projection mapping in trees, along with their work on the Chicago Moen showroom. […]

digitalsignagefederation.org
Tue, Jul 2, 2019 at 7:22 PM

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17 stats that will help you sell your OOH ad space (Brand Buddha)

We’ve compiled a list of surprising statistics on OOH advertising that helps explain how one of the oldest forms of advertising has gained relevancy in an increasingly digital age. 1. There are more than 25 million OOH advertising placements in the United States – OAAA. […]

brandbuddha.com
Tue, Jul 2, 2019 at 7:08 PM

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Clear Channel interactive billboards advertise inter county cycling competition across UK (Cycling Weekly)

Live interactive billboards across the UK will show exactly which counties are most active by bike, with clothing brand Le Col backing a Tour de France long challenge this July. The Le Col Tour Challenge will be hosted on Strava, with local riders in each county aiming to log the highest number of miles. […]

cyclingweekly.com
Tue, Jul 2, 2019 at 6:51 PM

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How to make effective sales calls in OOH advertising (Billboard Insider)

The core of the sales call is not about you or your product. It should be about their business and how you can help them solve a problem. Here is a set of questions I learned to ask throughout the meeting: Prospect, tell me about yourself, how did you get in this business? […]

billboardinsider.com
Tue, Jul 2, 2019 at 6:31 PM

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Are billboards the new online dating? In Utah, they might be (KSL)

Since the billboards went up around June 3, Sharp said he’s received about 400 emails and 18,000 hits on his website — which is more than he ever expected. “I expected people to pass by and see it and think it was funny,” Sharp explained. […]

ksl.com
Tue, Jul 2, 2019 at 5:38 PM

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An Augmented Humanity – Majority of British Consumers Believe ‘Extended Reality’ Technology will Become the Norm (DSConnection)

London, 2nd July 2019: New research out today reveals that nearly 3 in 4 shoppers (71%) say an extended reality (XR) experience would be of interest when purchasing a product or service. […]

digitalsignageconnection.com
Tue, Jul 2, 2019 at 10:59 AM

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Ex-WPP CEO Martin Sorrell speaks to Euronews on the new reality of advertising

The three sections of the advertising industry that are growing are first party-data, digital advertising content and programmatic advertising, says the British businessman. According to Sorrell, the correlation between advertising, marketing spending, and overall GDP growth has broken down in recent times, especially in more developed markets. […]

euronews.com
Tue, Jul 2, 2019 at 10:00 AM

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South Africa-based Primedia Outdoor celebrates its 25th anniversary (Media Update)

Formerly known as Primedia Ad Displays, Primedia Outdoor was established in 1994 as an outdoor advertising company focussing on the marketing and sales of advertising signage for media placement solutions in the outdoor environment. […]

mediaupdate.co.za
Tue, Jul 2, 2019 at 12:29 AM

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