MediaPost: TV’s Role In Global Ad Market Continues To Erode: Internet, OOH Ascendant
All analog media are projected to decline with the exception of out-of-home, which will remain stable at a 6.5% share of ad budgets. TV is poised to lose its dominant share of global ad spending within the next two years, according to a revised outlook released today by Publicis Media's Zenith unit. […]
Tue, Jul 9, 2019 at 8:52 PM