Cadbury uses dynamic digital out-of-home advertising to help the nation choose its favourite new Dairy Milk flavour (Campaign)
The process kicked off a year ago when Cadbury launched a microsite and digital campaign calling on choccie fans to create their own combination of ingredients. Cadbury then chose three finalists, whose creations – Choca-latte, Simply the Zest and Raspberry Shortcake – went on sale in May. […]
Tue, Jul 9, 2019 at 7:28 PM