A 2% increase in US OOH ad revenue share would mean $4 billion more for the out-of-home industry (Billboard Insider)
If the US out of home industry increases out of home’s share of the total US ad spend from 4% to 6% with better attribution automated buying and more sophisticated ad targeting, industry revenues would improve by 50% or nearly $4 billion. See the calculations below. […]
Thu, Aug 15, 2019 at 5:55 PM