How to Successfully Roll Out Global DOOH Campaigns (Grand Visual)
Once upon a time, all digital out-of-home (DOOH) campaigns were “linear.” No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. Smarter, contextual and dynamic advertising is infiltrating the world of DOOH at a pace, evolving the medium beyond the simple creative efficiency it began with. […]
Wed, Aug 14, 2019 at 3:54 PM