Editors’ Picks

Solving OOH’s attribution problem takes on new urgency amid a renaissance (Marketing Dive)

OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature. Even amid a surge in OOH investments and new digital technology capabilities, attribution remains a major challenge for the channel that encompasses formats like billboards, transit signs and place-based signs. […]

marketingdive.com
Mon, Oct 28, 2019 at 11:44 PM

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Australian Financial Review: Melbourne-based Advent Partners is preparing to make a significant investment in digital signage software Mandoe

Mandoe is an Australian founded software company that specialises in getting marketing programs on to digital signage and mobile devices. The company has a cloud-based platform that is used by some of the country's largest retailers and quick service restaurants. Buyout firm Advent Partners has agreed a deal to buy a cloud-based, highly scalable business. […]

afr.com
Mon, Oct 28, 2019 at 11:41 PM

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Adquick partners with IBOUSA and Apparatix to automate selling of digital and static billboard space (Billboard Insider)

AdQuick.com, the Out of Home (OOH) Advertising software company, today announced a joint partnership with the IBOUSA COOP Marketing Platform powered by Apparatix, a leading supply side platform for billboard operators, to make available both static and digital inventory for hundreds of independent operators on AdQuick.com’s platform. […]

billboardinsider.com
Mon, Oct 28, 2019 at 11:40 PM

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JCDecaux changes its organisation following Jean-Sébastien Decaux’s decision to focus on the philanthropic activities of the Decaux family

Jean-Sébastien Decaux will leave his operational functions and the Executive Board on 31st December 2019. Nevertheless, he will remain committed to JCDecaux SA, as a shareholder and part of the governance of JCDecaux Holding as well as a member of the Supervisory Board, his appointment being proposed in view of the Annual General Meeting which be held on May 14th 2020. […]

globenewswire.com
Mon, Oct 28, 2019 at 11:38 PM

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Rapport CEO Mike Cooper: Digital out-of-home will ‘weave its way into the fabric of daily life’ (Mumbrella)

Unlike the ‘declining’ mediums of digital, social and mobile – digital out-of-home is on the rise and, indeed, it even has the potential to elevate people's daily lives, says Rapport Worldwide president and CEO Mike Cooper – ahead of his presentation on the topic at the Mumbrella360 Asia conference this November (5-7). Will advances in data and technology make out-of-home more relevant? […]

mumbrella.asia
Mon, Oct 28, 2019 at 11:37 PM

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How to keep the costs of your digital signage network down (DSConnection)

What are effective cost-reduction strategies that can be employed with digital signage to keep your capital investment and maintenance low? […]

digitalsignageconnection.com
Mon, Oct 28, 2019 at 11:35 PM

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Recent plateaus in out-of-home growth in Australia: why the medium needs to evolve to remain competitive (Mumbrella)

By Ben Allman. Chairman of General Electric, Jack Welch once said; “if the rate of change on the outside exceeds the rate of change on  the inside, the end is near”. While I’m certainly not suggesting the end is anywhere near for the world’s oldest and most resilient ad medium, we must continue to evolve in order to continue growing at the rate we’ve come to expect as an industry. […]

mumbrella.com.au
Mon, Oct 28, 2019 at 11:31 PM

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Global Ad Revenue to Grow; OOH Leads Growth in Tech (OAAA)

Global ad investment will grow 6 percent to $656 billion in 2020, according to a forecast by market research firm WARC. […]

specialreports.oaaa.org
Mon, Oct 28, 2019 at 11:30 PM

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Australian Financial Review: Quadrant pounces on DOOH network QMS Media for $420m

Quadrant Private Equity has made its move for out-of-home advertising business QMS Media with a deal to take the business off the Australian sharemarket after four years as a public company. […]

afr.com
Mon, Oct 28, 2019 at 11:22 PM

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DOOH network QMS goes to Quadrant Private Equity (Adnews)

QMS Media Limited has entered into a Scheme Implementation Deed with Quadrant for 100% of QMS at $1.22 a share. The takeover deal gives QMS Media an enterprise value of $571.6 million and an equity value of $420.6 million. QMS floated on the ASX in 2015 at $0.65 a share. […]

adnews.com.au
Mon, Oct 28, 2019 at 10:43 PM

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Opponents of digital billboards use the wrong facts about power consumption (Billboard Insider)

McKee said. “In a study I read, digital billboards have a bigger carbon footprint and use 30 times more energy than the average home in a year.” The 30X figure comes from a 2010 study by Gregory Young which appears on the Scenic America website. […]

billboardinsider.com
Mon, Oct 28, 2019 at 10:30 PM

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IFA 2019: The Key Trends for the Display Industry and Beyond (Samsung Display)

8K technology continued to be a popular talking point, after also taking center stage at last year’s IFA event. Since IFA 2018, consumers have come even closer to accepting 8K resolution which is why more consumer-ready 8K TVs were showcased than ever before. At the event, Samsung announced a new 55-inch QLED 8K TV. […]

pid.samsungdisplay.com
Mon, Oct 28, 2019 at 10:07 PM

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Florida DOT Adds Daktronics DMS Retrofit to Approved Product Listing (DSConnection)

BROOKINGS, S.D. – Oct. 28, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is pleased to announce the Florida Department of Transportation has added the Daktronics Vanguard, RetroFit Series to its Approved Product List. […]

digitalsignageconnection.com
Mon, Oct 28, 2019 at 1:08 PM

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16:9: Another Shape-Shifting LED Screen Surfaces, This Time In Malaysia

You’d think when a top five global brand has a dismal failure with its splashy, expensive and very high profile robotic LED display, that would get around to the potential user base and put the brakes on other deep-pocketed companies trying the same thing. […]

sixteen-nine.net
Mon, Oct 28, 2019 at 9:42 AM

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16:9: Sharp’s UK Wing Bucks SoC Trend; Reselling BitVu’s CMS And Teeny Standalone Player

In the last two or three years there has been a pretty big shift by the main display manufacturers to bring CMS software companies on to their “smart” signage screens, so it’s interesting to see Sharp’s UK Business wing announcing it is partnering to re-sell a platform that has a separate, proprietary standalone player. […]

sixteen-nine.net
Mon, Oct 28, 2019 at 8:54 AM

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