Jiveshdeep Singh Sandhu, CM and Strategy Officer,Absolute Training Solutions. For quite some time, OOH lagged behind other media in terms of brand messaging. Now, digital technologies are revolutionising this medium. […]
By David Pidgeon. OOH continues to digitise, giving brands new, shiny things to play with. In fact, the proliferation of digital out-of-home screens has helped drive weekly digital impacts to 1.1bn across the UK, according to OOH measurement body Route. […]
Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH audience targeting and campaign measurement, enabling advertisers to create more effective campaigns. […]
Steve Nicklin, OAAA’s VP of Marketing. Here are 10 tips on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the specific request, don’t do a data dump. […]
We decided to dive deeper into the audiences that political campaigns will be working to reach. So, without further ado, here are 20 quick facts on politics and OOH. People Who Make Political Contributions. […]
Leisje Coyle, PROMOTED as Vice President/General Manager at Lamar Transit Advertising. Katie Christmas, PROMOTED to Senior Account Executive at Total Media. […]
Porsche Cars North America DOOH campaign by Branded Cities. [caption id="" align="alignnone" width="1024"] Porsche North America DOOH Campaign[/caption] NBC Bay Area uses digital billboards for wildfire updates in North California. […]
1. Digital menu boards. Digital menu boards are one of the first use cases that come to mind for restaurant digital signage and for good reason. […]
The Canadian Automobile Association South Central Ontario (CAA SCO) has implemented signage in its new store at CF Shops in Toronto to test new products and enhance the shopping experience. The location features curated lifestyle merchandise, modular signage, digital displays, and a virtual reality (VR) hub. The store is three times the size of the previous CAA store. […]
This is the LED lighting show on the newly opened Guitar Hotel at the Seminole Hard Rock Hotel and Casino just outside of Miami. The 34-story destination resort has nearly 30,000 linear feet of programmable LEDs that wrap the building and conform to the unique contoured exterior. […]
This project involves an easy-to-manage, flexible digital signage network installed in New York and Santa Monica showrooms of Lunya luxury sleepwear. A couple of screens or numerous video walls, it’s critical for Lunya that setting up takes no more than 5 to 10 minutes, and the content updates in a matter of seconds. […]
Stuff fails. Connectors work loose. Software hangs. […]
When universities open new buildings and locations, they will often deploy digital signage and kiosks to help create a more engaging space, such as Duke University. A new building. The college, located in Durham, North Carolina, recently unveiled its Karsh Alumni and Visitor's Center to help engage with both visitors and alumni. […]
Digital signage: Gone will be the days of road repair or traffic crews setting up temporary signage. The smart street light will have digital signage capabilities to alert pedestrians and vehicles of traffic issues, amber alerts or event information. […]
Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH. Agencies are calling on out-of-home media owners to provide more digital inventory to trade programmatically, a survey of media buyers and specialists has revealed. […]
