By Eric Lamb, VP of Publisher Solutions, Vistar Media. […]
Earth Fare saw a 10% lift in dine-in food sales after installing digital screens at a cafe inside one of its stores in Charlotte, North Carolina, according to a press release. The test, which lasted from March to May, included mounting five 55-inch LCD television screens in the cafe seating area along with menu boards and digital promotion signs. […]
It was the year for the likes of Sacred Games, Jack Ryan, Leila, MOM to be all over billboards, metro rails, airports and shopping malls. OTT took to OOH to target maximum reach and grab the attention of those who consume content on the go. As per an IMPACT Trends Report, OTT platforms played a key role in the growth of OOH. […]
To help Australians find the cheaper fuel on their route the next time they fill up, Compare the Market have launched their Simples Fuel app by tapping into the dynamic capabilities of digital billboards to broadcast live fuel prices in locations across Brisbane. […]
John Barrett, Barrett Outdoor. […]
Driving visibility plummets for a myriad of reasons in the autumn and winter months, and this is certainly true across Europe and in Warsaw, Poland where a new campaign has been implemented to adapt to harsh weather conditions that threaten road safety. […]
This is one of the screens running for the City of Montreal’s Integrated University Health and Social Services – four care organizations spread out across 43 locations. The digital signage network was described as ailing, and Montreal solutions firm VIF Tele won a bid to revamp and reimagine it, working with Philips for displays. […]
JCDecaux Australia & New Zealand announced the appointment of David Watkins as finance director. The current chief finance officer, Brendan O’Neil, is leaving the business after 22 years. Watkins has been with JCDecaux for fours years and was general manager, finance, and company secretary. […]
Experiential is a huge buzzword these days in the digital signage world, and it tends to get pretty loosely applied to all kinds of things. I’ve seen projects and read PR pieces describing the work as being experiential, and thought, “Ok, in what way? […]
BOSTON -- Tough state restrictions on marketing and advertising of marijuana mean billboards are one of the few places cannabis businesses can showcase their products. […]
By Dave Haynes. The way we shop is steadily being redefined through new and different kinds of stores and experiences, and the use of digital signage technology in retail is also evolving and finding interesting and effective new applications. […]
the 16th edition of the annual Outdoor Advertising Convention (OAC) will be organised at the Hotel Sahara Star, Mumbai on July 24-25, where global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators will be speaking on key areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH, etc. […]
Roger Brown, Signage Legislation at Daktronics. The current digital billboard hold times originated out of the operation of trivision signs. In the original discussions with the Federal Highway Administration, it was pointed out that the old mechanical trivision slats held for a certain number of seconds before turning to the next add. […]
We’re calling for about 5.5% growth for all out of home… Advertisers – certainly nationally oriented ones – are conscious of the weakening fundamentals around television. So there’s certainly an interest in finding alternatives…More forms of digital signage in more places broadens the market. […]
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off. […]
