Posterscope’s predictions for DOOH advertising in 2020
1. […]
slideshare.net
Thu, Dec 19, 2019 at 2:51 PM
Thu, Dec 19, 2019 at 2:51 PM
Editors’ Picks
Thursday, December 19, 2019 Thu, Dec 19, 2019
Comscore measures the effects of DOOH campaigns run on GSTV screen network (Martech Advisor)
In both campaigns, Comscore used location data from PlaceIQ to establish exposure to ads on GSTV screens, and to generate demographically and behaviorally matched control groups. Leveraging its proprietary technology, Comscore then linked ad-exposed (and control) devices to business outcomes measured by Comscore’s TV panel and digital census network. […]
martechadvisor.com
Thu, Dec 19, 2019 at 2:13 PM
Thu, Dec 19, 2019 at 2:13 PM
16:9: Raptors, Leafs Using Hyper-Granular Real-Time Sports Data On Screens Around Home Venue
Big sports venues often have screens showing the live TV feed from the rink, court, field or whatever on the public concourses and in places like corporate suites, so that fans can keep half an eye on the action while getting food or mingling, but the screens at the home of Toronto’s Raptors and Maple Leafs take things a step further with hyper-granular real time data. […]
sixteen-nine.net
Thu, Dec 19, 2019 at 12:12 PM
Thu, Dec 19, 2019 at 12:12 PM
OOH planning agency Kinetic Canada Joins DPAA (DSConnection)
NEW YORK, Dec. 19, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Kinetic Canada has joined the association. […]
digitalsignageconnection.com
Thu, Dec 19, 2019 at 11:04 AM
Thu, Dec 19, 2019 at 11:04 AM
Post and Courrier: Adams Outdoor wants to put six digital billboards in Mount Pleasant, claims town ban is unlawful
Digital billboards could appear in a half-dozen locations along busy roads, from the north end of town to Coleman Boulevard, if Adams Outdoor Advertising wins a zoning dispute. Mount Pleasant prohibits digital billboards, but Adams Outdoor claims the town’s ban is unconstitutional. […]
postandcourier.com
Thu, Dec 19, 2019 at 10:32 AM
Thu, Dec 19, 2019 at 10:32 AM
2020 to be the year of digital integration for OOH in India (Exchange4Media)
Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts. This year OTT players such as Netflix and Amazon Prime have seen the OOH medium as a good way to publicise their brand and garner more eyeballs. Beauty brand Nykaa also invested highly in OOH for their Pink Friday Sale campaign conceptualised by Laqshya. […]
exchange4media.com
Thu, Dec 19, 2019 at 8:49 AM
Thu, Dec 19, 2019 at 8:49 AM
Tata-owned Mungu Media launched India’s largest hyperlocal programmatic DOOH marketplace (Devdiscourse)
Mungu Media Pvt Ltd is on a mission to build India's biggest Hyperlocal DOOH Ad exchange/Programmatic buying platform. Mungu Media Marketplace targets OOH Advertising agencies and OOH media planners. In the 3rd Quarter of 2019, the OOH industry in India saw the launch of two major Programmatic DOOH advertising platforms. […]
devdiscourse.com
Thu, Dec 19, 2019 at 8:37 AM
Thu, Dec 19, 2019 at 8:37 AM
Fairway Outdoor sells remaining assets to Standard Outdoor (Billboard Insider)
The transaction is estimated at $40-45 million for approx 2,600 bulletins, 750 posters and 30 digitals. The sale marks private equity firm GTCR’s exit from the out of home business. In 2015 GTCR partnered with Adams Outdoor to purchase Fairway Media Group from ACON investments and MidOcean Partners. […]
billboardinsider.com
Thu, Dec 19, 2019 at 12:10 AM
Thu, Dec 19, 2019 at 12:10 AM
16:9: Infographic: The “Truth Metrics” Of OOH Advertising
Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. […]
sixteen-nine.net
Thu, Dec 19, 2019 at 12:08 AM
Thu, Dec 19, 2019 at 12:08 AM
Wednesday, December 18, 2019 Wed, Dec 18, 2019
Kubient adds HYVE’s digital out-of-home screens to its RTB programmatic ad marketplace (PRNewswire)
The integration with HYVE will give Kubient's clients access to Wi-Fi landing pages and DOOH screens in hundreds of thousands of hotel rooms as part of the 2020 North America rollout. Kubient currently offers inventory from multiple DOOH operators. With this latest addition from HYVE, Kubient has a total inventory of over 500,000 screens rolling out in 2020 across the US & Canada. […]
prnewswire.com
Wed, Dec 18, 2019 at 7:50 PM
Wed, Dec 18, 2019 at 7:50 PM
How Seedooh solves the challenge of verifying data in DOOH advertising (BandT)
In this opinion piece, Joe Copley – MD of Digital Out-of-Home reporting platform, Seedooh, explores a very prominent issue that affects the entire marketing industry: verification of data… Advertising campaigns around the world are becoming increasingly complex to administer and to measure. […]
bandt.com.au
Wed, Dec 18, 2019 at 7:49 PM
Wed, Dec 18, 2019 at 7:49 PM
How to choose the right Supply Side Platform ( SSP ) for your digital out-of-home network (CIO Review)
By Eric Lamb, VP of Publisher Solutions, Vistar Media. […]
digital-signage.cioreview.com
Wed, Dec 18, 2019 at 7:37 PM
Wed, Dec 18, 2019 at 7:37 PM
DOOH case study: Grocery chain Earth Fare gets a sales lift from digital signs (Grocery Dive)
Earth Fare saw a 10% lift in dine-in food sales after installing digital screens at a cafe inside one of its stores in Charlotte, North Carolina, according to a press release. The test, which lasted from March to May, included mounting five 55-inch LCD television screens in the cafe seating area along with menu boards and digital promotion signs. […]
grocerydive.com
Wed, Dec 18, 2019 at 7:30 PM
Wed, Dec 18, 2019 at 7:30 PM
Competing streaming services actively use OOH advertising in India to woo viewers (Exchange4Media)
It was the year for the likes of Sacred Games, Jack Ryan, Leila, MOM to be all over billboards, metro rails, airports and shopping malls. OTT took to OOH to target maximum reach and grab the attention of those who consume content on the go. As per an IMPACT Trends Report, OTT platforms played a key role in the growth of OOH. […]
exchange4media.com
Wed, Dec 18, 2019 at 7:26 PM
Wed, Dec 18, 2019 at 7:26 PM
QMS’ digital billboards broadcast live fuel prices across Brisbane as part of Compare The Market’s DOOH campaign (Mumbrella)
To help Australians find the cheaper fuel on their route the next time they fill up, Compare the Market have launched their Simples Fuel app by tapping into the dynamic capabilities of digital billboards to broadcast live fuel prices in locations across Brisbane. […]
mumbrella.com.au
Wed, Dec 18, 2019 at 7:22 PM
Wed, Dec 18, 2019 at 7:22 PM