I decided to look into this small-cap stock because I was curious as to why the Oakmark International Small Cap Fund bought shares. The stock trades in Australia for 3.80 Australian dollars ($2.61). There are 240 million shares and the market cap is AU$912 million. […]
The Greater Toronto Airport Authority (GTAA) was searching for innovative digital signage with custom enclosures, designed to meet the esthetics of the surrounding architectural environment at Toronto Pearson International Airport. […]
Anna Bager. Back in 2017 when OAAA developed its five-year plan, industry leaders decided on two stretch goals for the medium, one qualitative and one quantitative. The first was to make OOH more of a core media buy than ever before – alongside digital, mobile, social, and video advertising. […]
Global recorded a pre-tax loss of £19.4m in the year to March 2019, reflecting its takeover of three out-of-home companies. The radio giant, which owns stations including Heart, Capital, LBC, Classic FM and Radio X, diversified into outdoor advertising in 2018 by snapping up a number of key players. […]
The appointment follows a competitive tender and sees Clear Channel take over from incumbent JCDecaux. It covers sites including Bullring & Grand Central in Birmingham, Brent Cross in London and Cabot Circus in Bristol. […]
How do you determine when a display needs to be replaced due to visual degradation? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “This is a tough one. When determining when to replace a display, it’s a battle between Operations (me) and the CFO (them). […]
LG has had its press conference at CES this morning, and while there was lots of cool consumer stuff, it was more about appliances and gaming than about displays – though there was lots of talk about OLED, as you might expect. No real signage-ish stuff to report, however. There is now a 48-inch OLED, with the previous smallest TV being 55-inches. […]
The massive CES consumer gadgets show is on this week in Las Vegas, and there are plenty of poor souls from this industry who are obligated to be there this week – dealing with endless line-ups for everything and supply/demand hotel pricing that sees terrifying places like Circus Circus charging $300+ a night. […]
“DOOH will be the key growth driver for Outdoor. Forty per cent of OOH budgets are likely to be parked in DOOH in 2020. The growth will also happen through programmatic. […]
The subscription content firm Screenfeed is launching a new automated alert product that will automatically interrupt regularly-scheduled screen content to make viewers aware of impending emergencies, as they develop. The system can be configured to make, for example, screens in a public school system flash alerts when a tornado threat comes up. […]
Outdoor billboards are also generating more revenue as poster companies invest in digital screens. Greater “certainty” at Westminster could boost confidence, according to WPP’s media-buying arm, Group M, which sees “some potential for unlocking of advertising budgets — at least in the short-term”. […]
Aliana Heffernan. Over the past few years, digital out-of-home has entered a new era. The ability to use data to create audiences and target consumers in the physical world means DOOH is no longer an antiquated or analogue channel. […]
Pepsi: Super Bowl LIII was hosted in Atlanta, GA - the birthplace and home of Coca-Cola. Bvlgari: Bvlgari's goal in 2019 was to accelerate sales in North America to ultimately increase market share. United: The airline market is a highly competitive category and United needed to drive their business, particularly share of the hugely important New York market. […]
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus. The AR activation was done for two weeks last month on Ocean Outdoor’s 40-foot Picadilly Lights board in that famed intersection and gathering point. […]
According to the 2019 Kiosk Marketplace Census Report, retail order-and-pay are the leading type of kiosk operated. But as retail technologies and e-commerce continue to expand, interactive kiosks are finding additional uses, such as end-of-aisle fulfillment for omnichannel shopping and as buy-online-pick-up-in-store destinations. But that's not all. […]
