Why are digital billboard ads 6-8 seconds long? (Billboard Insider)
Roger Brown, Signage Legislation at Daktronics. The current digital billboard hold times originated out of the operation of trivision signs. In the original discussions with the Federal Highway Administration, it was pointed out that the old mechanical trivision slats held for a certain number of seconds before turning to the next add. […]
Tue, Dec 17, 2019 at 4:34 PM