2020 to be the year of digital integration for OOH in India (Exchange4Media)
Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts. This year OTT players such as Netflix and Amazon Prime have seen the OOH medium as a good way to publicise their brand and garner more eyeballs. Beauty brand Nykaa also invested highly in OOH for their Pink Friday Sale campaign conceptualised by Laqshya. […]
Thu, Dec 19, 2019 at 8:49 AM