Vistar Media’s comprehensive guide to audience and targeting strategies for digital out-of-home
When it comes to digital out-of-home, Vistar can build persona-based audiences based on the locations people visit. Vistar's technology uses GPS location data to understand where people go — further analyzing consumer movement patterns in order to activate media at the right times and places. […]
Thu, Jan 23, 2020 at 4:57 PM