UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, according to the latest figures from Advertising Association and WARC published today, with full year spending projected to increase 5.2% to hit £24.8bn. […]
Increased use of technology, data and programmatic advertising will drive the growth of outdoor advertising in 2020. Experts say more brands are likely to spend on the medium as increasing digitisation is providing more flexibility with real-time decision-making options. […]
Todd Hansen, Jack Sullivan, Daniel Wilkins and Bob Wolfe. The statement— ‘The Thing Holding Back Programmatic DOOH Growth in 2020 Is FEAR’ The issues: Is the thing holding back programmatic DOOH growth fear? Are OOH Industry Buyers and Sellers too slow or too set in its ways (‘190 years of the same way’) to grasp the value of programmatic? […]
Perhaps more than GDPR or CCPA, Apple’s iOS 13 privacy controls and location alerts may impact the availability of user location data — just as it’s becoming a critical tool for marketers. According to research from location verification company Location Sciences, since the adoption of iOS 13 the company has seen “a 68% decrease in background location data. […]
By Neil Bell, Owner, New South Outdoor. We understand it is imperative that we get them a return on their advertising investment. Otherwise, we can forget about getting that renewal. […]
What happens when a middle manager has a bright idea, inspires his colleagues to help bring his vision to life, and then presents the all-but-complete project to the boss for approval? If you’re Burr Smith, CEO of Broadsign, you give the green light. […]
New data solutions have contributed to the steady rise of DOOH as a staple in the omnichannel media mix. Many of the leading brands and agencies, including Samsung, REI, Spark Foundry and Coegi, have adopted data-driven approaches to their DOOH activations, resulting in precise audience targeting and strong campaign performance. CAN I USE MY FIRST-PARTY DATA TO TARGET AUDIENCES OFFLINE? […]
NYC’s new Hudson Yards development, a mixed use, very high-end set of properties just over from the Javits convention center and by the Hudson River, is turning into a great and hyper-efficient one-stop field trip destination for digital signage nerds. […]
Mr. Cook's exit comes as the business warned its recently upgraded annual underlying earnings would be in the lower range. oOh! […]
The guys at UK-based Signagelive have always had a knack for both reading the market, being early to add emerging technologies and tweaking its product offer to stay relevant and interesting. The latest move is introducing a heavily-discounted version of its already inexpensive SaaS licensing, restricting the functionality to web URLs and web apps. […]
LINCOLNSHIRE, Ill., Jan. XX, 2020 – LG Business Solutions USA has introduced two new 55-inch LCD video wall panels that feature a groundbreaking 0.44mm bezel for virtually seamless video wall installations and a new embedded Smart Calibration tool that drastically reduces both installation and maintenance time. […]
I always have mixed feelings around visual tricks designed to scare the living sh*t out of some unwitting visitors. It’s one thing if you are in a theme park or one of those Halloween pop-up places that are billed as scary. But introducing an abrupt scare into something that is, by nature, intimidating is one of those ‘Not sure about that …’ things. […]
The Outdoor Media Association (OMANZ) reported impressive revenue growth in 2019 of 14.2%, taking annual revenues to $141.25m, with every quarter in the year contributing to the annual growth. This result is the continuation of a growth trend for the sector which has seen a four-year consolidated annual growth rate of 37%. […]
Programmatic DOOH buying platform Vistar Media currently has access to more than 11,000 screens across Canada, with that number set to significantly increase in 2020. New networks recently added to the Vistar platform include Cineplex Media, MaxTV Media, and TouchTunes. […]
New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely to engage with DOOH ads when partnered with live content. […]
