2020 was going to be a breakout year for out-of-home media. GroupM forecasted 8% growth in the OOH category this year – the fastest-growing (and only growing) traditional media channel. And digital signage had finally reached meaningful scale and been integrated into major DSPs. […]
You don't have to be a weatherman to know which way the wind blows. And you don't have to be Geopath to know which way the traffic goes. The amount of cancellations particularly for ‘roadside OOH’ has been huge. […]
Billboards company oOh!media will rip off the Band-Aid with a heavily discounted equity raising that would more than double its shares on issue. oOh! and its bankers at Macquarie Capital spent the weekend shoring up support for a $167 million equity raising at 53¢ a share, which was a 37 per cent discount to the last close and a 20 per cent discount to the theoretical ex-rights price. […]
By Neil Bell, New South Outdoor. That is an interesting question. We are currently doing 100% email prospecting (You can get to a lot of people if that is what you do all day – not to mention, it is a waste of time trying to walk in places right now). […]
A 100,00-person conference cancelled saves 200 lives... As the Coronavirus wreaks havoc on the world, the Outdoor advertising Industry is postering its support to fight the virus. Countries around the world are telling citizens to stay at home in quarantine. […]
DDI Media in St. Louis found N95 masks in supply bins. The company quickly plans to donate these respirator masks for local health-care workers. […]
By Mark Ritson. The coronavirus crisis will test us all, but marketers need to think long-term and keep building their brands, protecting their staff and honouring their values. […]
Daniel Hooper, Marketing Director for Formetco. When restaurants and businesses open again next month, they will need outdoor advertising more than ever. We have seen a slowdown of new orders for traditional hardware; however we have seen a large number of smaller outdoor operators using this time to close down for a week or two. […]
All of adland is strapping in for what looks like weeks and weeks of work from home life as the coronavirus outbreak shows no sign of abating. It’s thrown our industry into chaos -- but organized chaos. But amid the upheaval and trepidation comes a show of unbreakable positivity. […]
Jim Poage, Formetco Safety Director. Formetco has always taken an aggressive position regarding viral infections, acting in an overabundance of caution with regards to controlling communicable illnesses. […]
The 2020 Festival will now take place from 26 – 30 October. This decision was made following productive talks with our valued partners and customers, and following consultation with public health officials, the City of Cannes and the French Authorities. As always, the health, safety and wellbeing of our community is our priority. […]
Minneapolis-based digital signage and broadcast software company Tightrope Media Systems has been largely a remote working firm for a few years, so the workplace disruption brought on by a pandemic has been minimal. “Given the current work environment I thinking about how we could be helpful to our customers, channel partners, and colleagues,” says Tightrope CEO JJ Parker. […]
It should come as no surprise that the coronavirus outbreak has put a serious chill on product and service launches for 2020. Econsultancy and Marketing Week did a survey of more than 2,200 marketers, and found the majority believe the outbreak is already heavily influencing marketing activities. […]
Get even more visible in front of your potential clients. You have to build your brand awareness and get more visibility, which means driving visitors to your website to make the sales. And one of the best times to get found by potential clients is when they’re searching for what you’re selling. […]
Estonia's top telecommunications company, Elisa, recently experimented with holographic technology to promote a TV series. The company hired JCDecaux Estonia, a subsidiary of outdoor advertiser JCDecaux to promote the launch of its TV series Reetur (The Traitor), according to a video from JCDecaux. […]
