PML Group’s Report: Decade Ends on a High for the Irish OOH Sector (AdWorld)
The Out of Home (OOH) decade closed on a relative high with the medium performing well in the past twelve months, according to PML Group’s annual Posterwatch market review. The report highlights the fact that a decade that begun with pretty much no digital inventory finished the period with digital OOH accounting for more than 25% of advertiser investment in the channel. […]
Fri, Mar 6, 2020 at 3:49 PM