Christian Juhl is global chief executive of Group M. This pandemic has afforded our industry the chance to look in the mirror, fast-track our roles in the ecosystem and determine how we can best spend our energy to make advertising work better for people. […]
By Eric Lamb. If you search for the definition of “ad server”, you’ll get a lot of different answers. That’s because ad servers have been around for years in the online space, and serve different functions depending on who is using them. […]
By Matthew Noll. While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic. We’ve talked a lot about the changes in Out of Home over the last few years, and with good reason. […]
Europe’s largest digital signage provider, Amscreen, have just launched the first ever SMART DOOH® LED Billboard with unique individual level LED monitoring integrated into their tried and tested RDM® remote device monitoring system allowing media owners to remain at the forefront of cutting edge DOOH advertising solutions. […]
Largest Canadian Out-of-Home media advertising company partners with global programmatic DOOH platform, offering unprecedented scale to Canadian programmatic buyers. […]
Shenzhen-based LED manufacturer NEXNOVO has focused for several years on semi-transparent displays fixed on mesh, but it has now added a new product that puts the LEDs on glass and offers a lot more transparency. Called NexEsign, the product uses “NEXNOVO’s patented integrated-IC technology and nano film circuits. […]
Faced with restaurants and c-stores that have shut down their self-serve soda fountains, by choice or mandate, to reduce the risk of contagion spread, Coca-Cola has updated its Freestyle soda fountains with software that enables thirsty customers to order their custom drink off smartphones. […]
Max Drachman, broker, Kalil and Company. We have closed five outdoor deals since April 1st, so we have not had a slowdown in terms of bringing transactions to finality. It does feel like there are more mines in the typical deal minefield right now, but there remains significant demand for Outdoor assets across the country. […]
Coronavirus has had widespread impacts on arguably every aspect of everyday life, and the digital signage industry is no exception. At the start of the outbreak, the main impact felt by most digital signage companies was supply problems caused by halted production in China. […]
After the exit of the minority shareholders of ROOH B.V. last October and given the uncertainty surrounding the consolidation of the Russian’s OOH media market post‑Covid‑19, JCDecaux had the opportunity to exit at a price of RUB2.56bn, c. €32m (11.2x 2018 EBITDA multiple). […]
Despite the injection of the online players’ technology into DOOH, their current offering of ‘programmatic guaranteed’ buys are actually a fixed buy inventory ahead of time. So, it is fundamentally not offering the flexibility of planning and execution of a responsive, personal campaign that advertisers are used to. […]
The giant ads were intended to promote peace and racial equality in Edmonton. "Prophet Muhammad taught a white is not superior to a Black and a Black is not superior to a white, except by piety and good action," stated the electronic billboards displayed across Edmonton. But soon Pattison Outdoor Advertising, the company that owns the billboards, was bombarded by angry calls. […]
Williamson and Associates has brokered three out-of-home transactions. Cox Media has divested its digital and static assets in Easley, South Carolina to Trailhead Media. Cox was formed in 2015 by Kerry Cox, an industry veteran who began his career in Out of Home in 1991. […]
Last week Billboard Insider asked readers how their revenues have been affected by Covid. 20 of 33 (61%) of respondents say last month’s out of home revenues are 90% of pre-covid levels or better. 6 of 33 respondents (18%) have revenues down more than 40% from pre-covid. […]
The survey results point to a greater need for businesses to prioritise the well-being of staff, Nabs chief executive Diana Tickell said. When asked what they were struggling with the most during lockdown, 57% of respondents cited a lack of motivation and drive, while 52% said it was anxiety. Only 6% of employees said they were not struggling with any well-being issues. […]
