The recovery from the coronavirus ad slump will be slightly faster than expected in the second half of 2020 and in 2021, according to an upgraded forecast by Warc, but the Advertising Association’s president, Keith Weed, threw down a challenge to adland to do significantly better and drive economic growth. […]
Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says. JCDecaux, the world's biggest out-of-home advertising company, has reported a 63.4% decline in organic revenue for the second quarter of the year. Sales in the period between April and June were €351.9m (£314m), compared with €1bn in the same period last year. […]
JCDecaux has seen its revenue drop by two-thirds in Q2 2020 to €351.9m, the lowest level in 17 years. Revenue from Asia Pacific declined by 43.7% year-on-year to €303.2m in H1 2020, with the UK just behind at a 42.7% decline to €98.5m. […]
By Charlotte Jones. With much of the uncertainty surrounding the OOH industry in 2020, it was very refreshing to listen to some of the industry’s key players brought together for last week’s MediaTel conference – The Future of OOH. The event was key to understanding how our industry as a whole will move forward post COVID-19. […]
Dan Douglas Co-Founder at StoreBoost. Dynamic is perceived to be too expensive. A common suggestion is the price of dynamic is preventing mass adoption. […]
Chad Harris, Owner/Operator of Las Vegas Billboards. I never imagined I would drive down the Las Vegas Strip and see it empty and dark, like a ghost town. Now we are in the reopening phase, but our city has changed and resort corridor advertising and national advertising is still a very small percentage of our business, where it used to be the majority. […]
Minnesota tech giant 3M is exiting the touch systems business – announcing it is end-of-lifing the range of Surface Capacitive (SCT), Projected Capacitive (PCAP) touchscreens and display products now in production. They’ll stop taking orders on them by the end of October, and last shipments will be no later than the end of Q1 2021. […]
But the increase in international reach and increased registrations have come at a cost to event revenue from delegates. This year’s virtual event is free-to-attend whereas in 2019 delegates were charged a standard ticket price of 750 Euros plus VAT, with a 30% discount for AVIXA and CEDIA members. […]
There's stiff competition to be featured on one of those squares on your typical blue highway sign. f you've ever driven on an American highway you know them: They're the big blue signs near interstate exits showing travelers the nearest gas, food and hotel or motel options. They're officially called "interstate logo signs" or "specific service signs. […]
We’ve written before about the black lives matter billboard ad that went up on a Lamar billboard next to a confederate flag in Pittsboro, North Carolina. Chatham Times reports that the owner of the flag who also is leasing the land under to the billboard to Lamar is not renewing the lease with Lamar when it comes up in September. […]
The news agency Reuters recently posted a story outlining and confirming how the U.S. drugstore chain Rite-Aid had been using facial recognition technology – cameras and AI algorithms – to monitor customers in some of its stores in New York City and L.A. […]
Guest Post: Chester Niziol, Design Science Chester Niziol Running a big digital display on nothing but batteries, for hours, is no mean feat. Trust me on this, as I’ve spent 13 years with my team figuring it out. […]
Serving nearly 20,000 individuals annually, Gaudenzia helps individuals and families affected by drug and alcohol dependency, HIV/AIDS, mental illness, and related conditions to achieve a better quality of life and become more accountable individuals. […]
Bruce Mundell, Group Director - Customer Strategy, oOh!Media. At the end of June, everything was looking positive, but then pandemic reality struck again and greater Melbourne entered into a six-week lockdown. […]
By Dan Douglas, Co-Founder, StoreBoost. Finally there’s enough supply in the UK to be taken seriously with JCD, Global and Broadsign already feeding SSPs with most of their inventory and Clear Channel rumoured to be readying a launch for later this year. […]
