Editors’ Picks

JCDecaux: Iconic Launches call for Iconic Partnerships

Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. […]

jcdecaux-oneworld.com
Wed, May 13, 2015 at 8:00 AM

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View the 2015 OBIE Awards gallery #AmplifyOOH

The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising. The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising. […]

obieawards.org
Wed, May 13, 2015 at 2:36 AM

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New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase (myprintresource)

A new study released today by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. The study, conducted by RealityMine using USA TouchPoints, also revealed OOH is the ideal ad medium to reach consumers as they engage with mobile devices. […]

myprintresource.com
Wed, May 13, 2015 at 2:31 AM

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All social updates from OAAA/TAB National Convention + Expo, San Diego, CA May 12-13

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oohsocial.com
Wed, May 13, 2015 at 2:24 AM

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MediaWeek: Thirty years of advertising metrics

Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice. Back then, only two of the current audience measurement currencies existed: Barb, for TV, and the National Readership Survey, for newspapers and magazines. […]

mediaweek.co.uk
Wed, May 13, 2015 at 1:59 AM

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All-media programmatic ad trading platform the ‘Expedia’ of ad buying (OOH included; source – itbusiness)

The platform, called Discover Media House, claims to be the first programmatic ad-trading platform in Canada, incorporating radio, print, television, online and out-of-home advertising in one ad exchange. It also contains extensive market data to help buyers focus on their target consumer and compare pricing across different advertising channels. […]

itbusiness.ca
Wed, May 13, 2015 at 1:54 AM

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The Drum: Outdoor Advertising Association of America names Partners + Napier NYC creative agency

Partners + Napier NYC (PNYC) has been named creative agency of record for the Outdoor Advertising Association of America (OAAA), the national trade association for out-of-home advertising. This fall, PNYC’s first campaign for the association will launch. […]

thedrum.com
Tue, May 12, 2015 at 7:24 PM

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MiamiHerald: This 633-foot digital billboard tower would rise to ‘new levels of awfulness’

The Miami Innovation Tower would be within the city of Miami, but its impact would be felt and seen throughout Miami-Dade. This major project came to light only in the last few weeks when we discovered it had already made some astounding progress without public scrutiny or comment. […]

Tue, May 12, 2015 at 7:21 PM

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New Leader for Traffic Audit Bureau: Kym Frank (mrweb)

In New York, the Traffic Audit Bureau for Media Measurement (TAB) has appointed former Symphony and Zenith exec Kym Frank as President. She replaces interim CEO Nancy Fletcher, who has held the role since former leader Joe Philport retired at the end of the year. […]

mrweb.com
Tue, May 12, 2015 at 7:19 PM

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Woman rushed to hospital after giant digital billboard falls from a wall in Tooting crushing her underneath it (theindependent)

Witnesses heard a “thunderous noise” before the giant display structure tore off the wall and trapped the woman underneath it, only just missing her head. […]

independent.co.uk
Tue, May 12, 2015 at 7:15 PM

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7 Ways Retailers Can Boost Mobile Engagement (multichannelmerchant)

Our first Mobile Benchmarks report on push notification opt-in rates spanned a data set of nearly 3,000 apps and 100 billion messages sent to more than 500 million users through all of 2014. With high, medium and low opt-in rates for 15 industries, the findings have significant implications for marketers and brands striving to connect with mobile consumers. […]

multichannelmerchant.com
Tue, May 12, 2015 at 7:10 PM

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16:9: Digital Billboard In London Falls, Crushes Passerby

Photo: Daily Mail A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. […]

sixteen-nine.net
Tue, May 12, 2015 at 2:57 PM

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PATTISON Outdoor Unveils Digital Spectacular at Windsor-Detroit Tunnel (DSConnection)

The national out-of-home advertiser enhances its digital product portfolio with a new installation at the border between Canada and the U.S. […]

digitalsignageconnection.com
Tue, May 12, 2015 at 2:22 PM

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New App Gives Sound To Silent Screens

A start-up called AudioStreamTV is taking another crack at getting the sound turned up at countless sports bars and hotel and airport lounges by using speakers and ear buds of smartphones. The company has developed an app called Tunity which grabs network audio feeds and makes them available through the cloud – so users can zero in on that feed and hear what broadcasters are saying. […]

sixteen-nine.net
Tue, May 12, 2015 at 12:43 PM

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16:9: A Video Also Worth A Thousand Words: Research

The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]

sixteen-nine.net
Tue, May 12, 2015 at 8:32 AM

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