Editors’ Picks

DOOH Campaigns: Skoda turns to augmented reality to showcase new Fabia (The Drum)

The campaign has been delivered in partnership with MediaCom, digital agency Enigma and outdoor advertising specialistsJCDecaux. Andrew Newman, co-founder of Engima, said: “For this campaign we’re fusing real-time augmented reality technology with a specially designed app that buyers the freedom of expression to create their own Fabia from 90 different variations. […]

thedrum.com
Tue, Feb 10, 2015 at 5:41 PM

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Patent trolls: Congress gets down to business (computerworld)

These days any enterprise that employs any new technology — even if it’s as common as digital signage — risks a dreaded cease-and-desist letter. Research by an MIT economist found that, during the study period, sales of imaging software had declined by one-third relative to other medical imaging products. […]

computerworld.com
Tue, Feb 10, 2015 at 5:16 PM

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invidis: Photo Gallery of Amsterdam Retail Signage Installation Tour

Like last year the invidis consulting team held an Installation Tour in Amsterdam´s city centre and its digital signage world. This year´s focus was the Retail Sector. […]

invidis.de
Tue, Feb 10, 2015 at 5:06 PM

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Integrated Systems Europe 2015: the final countdown…

ISE 2015 is just hours from opening its doors to Europe’s largest ever AV and systems integration exhibition. As of this morning, the RAI, Amsterdam will be the destination of choice for AV and systems integration professionals. What will you find at ISE 2015? […]

Mon, Feb 9, 2015 at 11:33 PM

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Here’s a glimpse into the future of the Internet of Things: A day in the life of the connected city (cityam)

On leaving his client’s office, Jeremy heads to a nearby Tube stop to begin his journey to work. The RFID chip in his smartphone transmits his anonymous unique ID to the video ad server inside the station window in front of him. His previous views and interests have already been collected and stored against this ID, and a video ad from New Balance appears. […]

cityam.com
Mon, Feb 9, 2015 at 5:56 PM

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OMAC Canada: OOH & Mobile Drives Consumer Interest and Action (Study)

ComScore’s latest Mobilen’s study revealed that 59% of Canadian mobile subscribers are interested in taking some type of action after seeing an OOH ad. The most common actions taken are related to making a purchase, seeking more information about the product or service and talking or sharing via social media with friends and family. […]

omaccanada.ca
Mon, Feb 9, 2015 at 5:55 PM

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DOOH Campaigns: Virtual Basketball Stars Shoot Hoops with Subway Riders (DSConnection)

Kumho Tire launches an interactive game in a Times Square subway station to raise awareness about the brand. […]

digitalsignageconnection.com
Mon, Feb 9, 2015 at 5:54 PM

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Back to the digital billboard safety debate

The $859,000 FHWA study had been eagerly anticipated by local agencies across the country, including some that held up permit decisions on electronic billboards to await federal guidance. They hoped the report would shed light on whether the visually stunning digital signs, which change messages every few seconds, might pose a threat to traffic safety. […]

fairwarning.org
Mon, Feb 9, 2015 at 5:48 PM

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Gerald R. Ford International Airport Launches Clear Channel Outdoor’s ClearVision TV Network as GRR-TV

NEW YORK, (BUSINESS WIRE) -- Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor CCO, +0.00% and a subsidiary of iHeartMedia Inc., announced today that its in-airport TV network, ClearVision, is now available and broadcasting as GRR-TV at Gerald R. […]

marketwatch.com
Mon, Feb 9, 2015 at 5:42 PM

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AdAge: Is Google Ready to Go to War With Wireless Carriers?

Internet service providers, long dogged by consumer dissatisfaction, have been anxiously watching over the past 18 months as the search giant encroaches on their turf. This was not their typical competitor, but a lovable brand with unpredictable, bottomless ambition. […]

adage.com
Mon, Feb 9, 2015 at 5:08 PM

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Marketers Rapidly Adopting Cross-Screen, Advanced Targeting Tactics, Videology Analysis Shows (press release)

NEW YORK, /PRNewswire/ -- Videology (videologygroup.com), one of the world's leading video advertising technology platforms, found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago. According to an analysis of Videology's platform in the fourth quarter, 94% of U.S. […]

prnewswire.com
Mon, Feb 9, 2015 at 4:18 PM

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Ask the Board: Repurposing Content for Digital Signage (DSConnection)

What challenges do you face when repurposing content that was developed for other media for digital signage? […]

digitalsignageconnection.com
Mon, Feb 9, 2015 at 10:51 AM

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AdWeek: DOOH Campaigns: An Egg McMuffin Rises With the Sun

It's a digital billboard for the Egg McMuffin, which rises into view just like the sun in the morning. Cossette in Vancouver created the board, and tells us it started out as an entry in an out-of-home contest called Carte Blanche. […]

adweek.com
Sat, Feb 7, 2015 at 2:07 AM

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Video to the Waiting Room: Just What the Doctor Ordered (DOOH network profile – ContextMedia)

Have you ever wished you could make better use of the average 30 minutes plus in the waiting room before your scheduled appointment with the doctor? You may not have to break out the smartphone to help fill the time thanks to an innovative application of video whereby customizable and objective health education programming is piped to a big, flat-panel TV in your doctor’s office. […]

techzone360.com
Sat, Feb 7, 2015 at 2:03 AM

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Australia: two outdoor ad media stocks bucking the trend (thebull)

Growth in out-of-home advertising is good news for industry leaders such as oOh!media and APN Outdoor Group, both of which listed on ASX last year through Initial Public Offerings (IPO). oOh!media raised $168.8 million at $1.93 a share and listed in December. APN raised $329 million in November by offering shares at $2.55. […]

thebull.com.au
Sat, Feb 7, 2015 at 2:01 AM

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