Editors’ Picks

Magna forecasts 5% growth for OOH in 2025, after a dip in 2024; Street Furniture and Transit will grow faster than Billboards (Billboard Insider)

Billboard Insider’s take: Not sure we’d bet against roadside billboards, especially the roadside billboard plants run by the independents we know. They are achieving growth well in excess of 5%. MAGNA projects billboards to grow 4.6%/year for 2025-2028 versus 6%/year growth for street furniture and 6.7%/year growth for transit. […]

billboardinsider.com
Thu, Nov 7 at 2:34 PM

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OOH asset sale agreement: What to include in the Representations and Warranties section (Billboard insider)

When you sell out of home assets, you make reps and warranties to the buyer. There are two approaches. Full reps and warranties This is the best way to get top price for your out of home assets. […]

billboardinsider.com
Thu, Nov 7 at 2:29 PM

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Premium TVs Now Seen As Biggest Business Segment For MicroLED Display Tech: DSCC (16:9)

The San Diego-area research and consulting form DSCC has released the latest edition of its MicroLED Display Technology and Market Outlook Report, which suggests ... […]

sixteen-nine.net
Thu, Nov 7 at 9:36 AM

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Future Stores’ concept store in London has large displays filling every shop window and interior (Invidis)

by Antonia Hamberger. The recently opened Future Stores location attempts to offer a space that’s billed “the world’s most advanced store.” The store operates as a pop-up retail space to rent for weeks or months. […]

invidis.com
Thu, Nov 7 at 9:35 AM

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How in-store retail media can create a powerful flywheel effect (DPAA)

Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce. When Jeff Bezos famously sketched out Amazon’s retail flywheel—which looked something like the graphic below—it set the foundation for one of the most incredible runs of self-perpetuating value creation that’s ever occurred in business. […]

mediaadsandcommerce.substack.com
Thu, Nov 7 at 9:35 AM

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ISE Expecting Upcoming 2025 Show To Be 20% Larger Than This Year: Show Director (16:9)

German language content partner Invidis had a sit-down recently with Mike Blackman, the Managing Director of Integrated Systems Events, to advance the giant ISE ... […]

sixteen-nine.net
Thu, Nov 7 at 8:07 AM

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South Korea is planning three new DooH districts similar to New York’s Times Square (Invidis)

In one of these areas, Samsung is constructing a massive 8K screen—a scale that Europe can only dream of. Samsung is installing a new mega digital-out-of-home (DooH) screen in Seoul, South Korea’s capital. […]

invidis.com
Wed, Nov 6 at 3:25 PM

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Food store chain Save a Lot plots in-store retail media rollout across 900 locations (Retail Touch Points)

By Alicia Esposito. Save A Lot is partnering with Retail Fluent Media Network (RFMN) to bring Digital Window Signs to stores, including 750 independently owned and operated locations across 32 U.S. states. […]

retailtouchpoints.com
Wed, Nov 6 at 3:23 PM

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Lufthansa/LG-backed in-cabin digital display solution for commercial jets permanently grounded (16:9)

Started in 2019 by Lufthansa Technik and LG Electronics, Aerq’s cabin concept was based on LG OLEDs at seatbacks and a series of larger OLED-based digital signs positioned at the entrance door and around cabins. The Aerena met technical and customer satisfaction hurdles, and was installed as a demo on an Airbus A320 in the fleet of Lufthansa subsidiary Discovery Airlines. […]

sixteen-nine.net
Wed, Nov 6 at 3:22 PM

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The DSE: Time to Know and Time to Grow

By Alan C. Brawn CTSW, DSCE, DSDE. DSNE, DCME, DSSP, ISF-C Complacency is comfort in who we are, where we are, and what we know. […]

Editorial · Promoted content
Wed, Nov 6 at 3:20 PM

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WOO President Tom Goddard: Europe’s OOH ad revenue has overtaken the US

Europe has overtaken the US for the first time, according to WOO figures, with China still the market leader and APAC as a whole accounting for about half of global adspend. Digitisation is driving Out of Home growth, especially in Europe, World Out of Home Organization President Tom Goddard said at the WOO Europe forum, held in Milan this week. […]

Editorial · Promoted content
Wed, Nov 6 at 2:49 PM

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Global OOH Media Body Says Digital Screens Drive 40% Of Revenue While Only 10% Of Installed Base (16:9)

The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with ... […]

sixteen-nine.net
Wed, Nov 6 at 7:17 AM

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DSE Announced Finalists For Its Dizzie Awards Next Month In Vegas (16:9)

The finalists for the 2024 Digital Signage Experience (DIZZIE) Awards coming up in just a few weeks in Las Vegas have been announced, with ... […]

sixteen-nine.net
Wed, Nov 6 at 7:01 AM

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The AV Awards 2024: the official photographer’s gallery (AVInteractive)

What a night it was with so many moments worth capturing. See below for a selection from the official photographer’s view of the proceedings. […]

avinteractive.com
Wed, Nov 6 at 12:10 AM

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DDX Asia: The Digital Display Experience Show – February 20–21, 2025 Mumbai, India

Launched in 2023, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set for its second edition to be held on February 20th and 21st, 2025, at Hall No 5, Nesco Exhibition Centre Goregaon Mumbai India. […]

ddxasia.events · Promoted content
Wed, Nov 6 at 12:10 AM

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