CEO of DOOH ad platform Place Exchange pitches the capabilities of DOOH advertising in 2025 (The Current)
Ari Buchalter, Founder and CEO, Place Exchange. Those in the DOOH space know that audience targeting and attribution measurement for DOOH are now on par with other digital channels. Individual DOOH screens can be targeted based on how they index against any demographic, behavioral, interest, or other segment, or against custom 1st party audiences. […]
Thu, Dec 26, 2024 at 7:54 PM