Street Fight: Xaxis VP offers tips to advertisers on how to maximize the effectiveness of OOH campaigns in the post-pandemic era
Roey Franco is VP of Innovation at Xaxis. One of the classic advantages and usual considerations for DOOH is the ability to activate contextualized and dynamic creative in 24 to 72 hours (changing creative can take weeks for traditional OOH) to increase positive outcomes. Marketers can leverage this capability even more in the new normal just by paying close attention to where their audience goes. […]
Mon, Sep 7, 2020 at 6:10 PM