Forbes: Glitzy SUV Adverts Subverted On 100 Billboards By Guerilla Eco-Warriors
Legendary 1930s salesman Elmer Wheeler of New York City’s Tested Selling Institute famously advised clients “Don’t Sell the Steak—Sell the Sizzle!” People buy dreams, they don’t buy mundane reality, a mantra that almost all advertisers swear by but none more so than auto makers—car ads rarely, if ever, feature snaking traffic jams, fume-filled roads or mangled pedestrians. […]
Tue, Sep 8, 2020 at 12:08 AM