Richard Rothfelder, Partner at Rothfelder & Falick, LLP. Whether the message is “Black Lives Matter” or “Make America Great Again,” 2020 has certainly been the year when Americans have exercised their First Amendment rights. […]
This partnership expands Vistar’s full suite of data solutions - including 1st-party, behavioural, demographic and weather targeting - providing marketers with flexible solutions to meet their goals. With this partnership, marketers will now be able to apply Adsquare segments to any open exchange or private marketplace (PMP) DOOH campaign. […]
The company says: "Accretive Connect™ combines the brand building benefits of out-of-home advertising with the engagement of connected television to maximize advertising effectiveness. […]
The Chicago-based, gyms and bars-focused digital signage solutions start-up UPshow has closed a $14 million Series A funding round the firm will use to build out its business and installed footprint. […]
I was trading messages with an industry friend Monday, who asked me what the preferred or most used acronym is for direct view LED displays. Was it DvLED? Or dvLED? […]
When your clinic opened for business, you likely spent a lot of time and money selecting a prime real estate location and building a facility and brand that made a positive impression to bring patients in the door. […]
Growing up, my family home had an alarm system which we used diligently, and I maintained this habit after leaving the nest. To this day, I gawk at friends who do not lock their doors, yet they see no issue. […]
Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising. As Delhi Metro Rail Corporation (DMRC) has resumed its services, the biggest rapid metro system of the country is working on balancing its financial stress incurred due to shutdown of metro operations. […]
The all-cash deal for the sign located at Addison and Sheffield brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago. “We are pleased to add this iconic unit in Wrigleyville to our existing portfolio of Chicago inventory,” said Steven Ellman, Chairman & Chief Executive Officer of BC. […]
The Cosmopolitan in Vegas now has a worthy competitor to top the list of the most digitally-driven lobbies in a high-end hotel. This is the lobby of the recently completed and opened Damac Paramount Hotel in Dubai, which is next to the main roadway and mass transport line that bisects the city, and in the general vicinity of the Dubai Mall and Burj Khalifa. […]
Jeremy Male, CEO of OUTFRONT: I’ve been in the industry 25 years and I’ve never felt more strongly how well placed we are as an industry. Globally out of home is 6-7% of total media. […]
The International Signage Association (ISA) partnered with the Signage Foundation (SFI) to release Retail Signage: Practices to Increase Return on Investment. The report explores connections between high-level design and business success. The SFI gathered insights from industry experts, including executives, consultants, designers and fabricators. […]
... brands are opting out of investing in the OOH medium due to the lack of measurement data. All major mediums have a unified measurement system in place. […]
Spread over three campuses; Sint-Jan and Sint-Franciscus Xaverius in Bruges, and the Henri Serruys, located along the North Sea coastline in nearby Ostend, the hospital has a history spanning eight centuries, and offers everything from basic care to more highly specialized treatment, seeing more than 300,000 people each year. […]
The new entity will be a wholly owned subsidiary of Boston Omaha. Boston Omaha intends to use its existing capital for the three traditional business lines Boston Omaha currently operates in outdoor advertising, surety insurance and fiber-to-the-home broadband services as well as other future potential acquisitions and investments. […]
