Michael Kozlowski, Editor in Chief of Good e-Reader. Kobo, well known for having a portfolio of excellent e-readers and a deep ebook ecosystem, are now developing digital signage. The first product is a large 30 inch display that is basically a giant Forma. […]
Out-of-home advertising was 39% down on planned spend, but better than the first half figures of 49%, and point of sale is down 20% compared with a 23% fall in the first half of 2020. Television, out-of-home and point of sale were all rising from historic lows in the first half of the year, the tracker found. […]
Lamar exec Ian Dallimore answers Stephanie Gutnik's questions. […]
By Neil Bell, New South Outdoor. The reason we don’t charge – even though it increases workload and cost – is that we do not want to create unnecessary barriers to the advertiser’s proper use of the medium. We often work with small, local businesses in our markets. […]
By Rick Robinson. On this episode of In the World, we sat down with Bryan Eck, from the city of West Hollywood to take an in-depth look at how the city has big plans to change the look of the Sunset Strip and set an example for how OOH can become part of the urban landscape everywhere. […]
Claude Dicks, President of Allison Outdoor. We now have at least one digital in every market we serve in Georgia. Our criteria is to be able to have a mix of static and digital inventory in every market, that allows digital billboards. […]
SNA Displays is the latest direct-view LED manufacturer to come out with a bundled product that simplifies the idea and execution for big screens, for a reseller and partner channel that doesn’t all eat-sleep-breathe LED. The company’s ASPECT plug-and-play displays come in 16:9 aspect ratio and in four set sizes, from 108-inches to 216 inches. All are in 16:9 format. […]
The beauty brand MAC has launched a new digitally-driven brick and mortar concept store in the gentrifying Long Island City neighborhood of Queens, New York. The store uses plenty of digital display, including a stacked set of skinny bezel LCDs and what looks like an LED halo over part of the open floor plan. […]
Promoted content. Gavin Wilson, the chief revenue officer at VIOOH, a planning and trading platform for the programmatic buying and selling of out-of-home advertising, as well as Nico Saraiva, the senior vice-president of strategic partnerships at S4M, to discuss their recent partnership. […]
The contract gives CVO exclusive access to spaces in 184 Metro network stations, including fence and wall mounted, decal and freestanding, on station platforms, concourses and station precinct signs. MTM operates 226 six-carriage trains across 998 kilometres of track, transporting 450,000 customers each day. CVO will install more than 800 bespoke assets across the city. […]
When COVID-19 really hit outside of China and it was clear this was going to get bad globally, and the first wave of health safety messaging seemed to be more about touching things than breathing contagions in, it was reasonable to think AV solutions that used touch were going to take a big hit. […]
Eric Sinoway, SVP Strategic Alliances, Mood Media. Things like digital signage, digital menu boards and TV programming, combined with the music and branded messaging that plays overhead or on-hold, the unique scent that consumers may come to recognize when entering a business; and managing how customers can interact and influence in-store elements. […]
Right now, there are several platforms out there offering different opportunities in programmatic DOOH – do publishers need to integrate with all of them? If a business is getting in on programmatic, it’s probably because they want to realize its benefits for their business. They don’t want to miss out on potential opportunities. […]
Chicago-based in-store digital start-up Cooler Screens has closed a $80 million Series C funding round intended to expand the footprint of its product, which to their ever-lasting credit actually aligns with its name. The company does LCD displays in cooler doors in chain grocery and drug stores. […]
The Out of Home Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, has appointed Christina Radigan as Chief Marketing Officer, reporting to OAAA President and CEO Anna Bager. […]
