Editors’ Picks

AdTech company AdQuick launches a demand-side platform for programmatic DOOH buying (PRNewswire)

AdQuick's DSP offers access to digital OOH screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory. […]

prnewswire.com
Wed, Sep 23, 2020 at 11:28 PM

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ICX (Interactive Customer Experience) Summit says it will fill the void left by the demise of DSE (Kiosk Marketplace)

Elliot Maras. There is no question that digital signage, kiosks and many other technology industries are undergoing a serious transition due to COVID-19. […]

kioskmarketplace.com
Wed, Sep 23, 2020 at 9:11 PM

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Shopper marketing company Quotient Technology unveils new 35,000-screen in-store DOOH inventory, available for programmatic buying (OAOA)

DOOH inventory at 20+ leading retailers with over 35,000 screens available onsite and in-store, including Albertsons, Food Lion, Jewel-Osco, Giant Eagle, Safeway, Hannaford, Shaws, Walgreens and independent convenience stores can be accessed directly through Quotient’s programmatic digital media buying and planning solutions. […]

oaoa.com
Wed, Sep 23, 2020 at 8:57 PM

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OOH supply platform Place Exchange introduces certification for media owners engaged in programmatic DOOH advertising (MarTech Series)

Ari Buchalter, CEO of Place Exchange: “ ... there are potential issues at play when it comes to out-of-home, and it is vital to ensure that all inventory is properly vetted, that buyers know exactly what they are buying, that delivery aligns with expectations, and that any data collected complies with all applicable regulations. […]

martechseries.com
Wed, Sep 23, 2020 at 6:57 PM

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16:9: Moviik Blends AI Sensors, Screens, QRs And Phone Apps For Retail Access Control

This is an effective video developed by the Portuguese queue management solutions firm Moviik to show how access controls can be handled for small retailers trying to work within the restrictions brought on by COVID-19. […]

sixteen-nine.net
Wed, Sep 23, 2020 at 9:18 AM

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16:9: Beauty Brand Uses Digital Facade At Store To Drive Brand, Traffic And Sales

This is a really nice multi-screen project for a beauty brand’s store in Andorra, and a great example for marketers in this industry on what to do when showcasing company work. The project page is rich in detail and visuals showing what was done, how and why. Too often, I get pitches or news releases that blabber on and on about who did it, and why everyone is excited/delighted/thrilled. […]

sixteen-nine.net
Wed, Sep 23, 2020 at 8:55 AM

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16:9: Digital Signage Tech Provider RMG Networks Changes Name To Korbyt, Aligning Brand With Core Product

RMG Networks has re-branded itself to align the company name and core product – with RMG people now known as Korbyt people. “Customers already know us for Korbyt. […]

sixteen-nine.net
Wed, Sep 23, 2020 at 8:18 AM

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The first in-person DOOH event since the start of the lockdown took place September 23, 2020: AdTECH: OOH Sydney (Ministry of New Medai)

WEDNESDAY SEPTEMBER 23, 2020. AdTECH: OOH – Sydney is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]

2020adtechsyd.ministryofnewmedia.com
Wed, Sep 23, 2020 at 1:59 AM

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Farewell to Digital Signage Expo (DSToday)

by Bradley Cooper. Digital Signage Expo began on poor footing this year when it had to delay the event twice due to COVID-19 travel restrictions, and now it appears that 2019 was the final year of Digital Signage Expo. I have attended this event every year since 2017, and it will always stand out in my memory as an interesting experience. […]

digitalsignagetoday.com
Wed, Sep 23, 2020 at 1:30 AM

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Should TfL sell the names of its stations to brands? (Campaign)

London mayoral candidate believes it would be a good way to raise funds. Alistair MacCallum, UK chief executive, Kinetic. This feels very much like a pre-mayoral election soundbite. […]

campaignlive.co.uk
Wed, Sep 23, 2020 at 12:10 AM

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Tips on how to design an effective OOH ad (Billboard Insider)

Rob Jackson, founder and Creative Director of Extra Credit Projects. We try to get attention…not always humor. You might call it wit…many times its humor. […]

billboardinsider.com
Wed, Sep 23, 2020 at 12:08 AM

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MediaPost: Why out-of-home advertising should be “unsiloed” and how

by Jim Wilson. Heading into 2020, many predicted Out of Home (OOH) advertising to experience its fastest growth rate increase in over a decade because of its unmatched ability to reach one-to-many at meaningful scale. […]

mediapost.com
Tue, Sep 22, 2020 at 7:23 PM

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Experts assess the consequences of Digital Signage Expo’s exit

Digital Signage Expo has been the oldest event focusing on digital signage and digital out-of-home markets. As I remember, it started in 2004 under the name of Digital Retailing Expo. It was later renamed Digital Signage Expo and quickly grew to be one of the biggest, must-attend annual shows in the trade. […]

Editorial
Tue, Sep 22, 2020 at 7:22 PM

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Why didn’t the DSE offer refunds to exhibitors or prepaid attendees? (OOHToday)

Poor Business Ethics? The fact that DSE/Exponation, LLC even believed they could have a rescheduled date in 2020 with the Coronavirus still lurking about, and Covid projections to become even worse this fall, was unbelievable and frankly, irresponsible. As recent as last week they were still pushing for attendance and exhibitors. […]

oohtoday.com
Tue, Sep 22, 2020 at 6:36 PM

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The City: Video Screen Vandalism Soars in NYC Subway

The subway system has been beset by the damaging of hundreds of digital video screens, a rise in some violent crimes and the derailment Sunday of a Manhattan train at the hands of an alleged vandal. […]

thecity.nyc
Tue, Sep 22, 2020 at 4:17 PM

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