Editors’ Picks

Ad executives react to AA/WARC Q2 2020 lowered ad spend forecast (Mobile Marketing Mag)

Ali MacCallum, CEO UK, Kinetic Worldwide: “The short-term outlook is extremely challenging, but we share the longer-term optimism that the market will return to growth, even if the full recovery takes up until 2022. The recovery and growth of OOH as a channel is testament to how OOH will continue to engage and inform mass audiences, as we navigate through COVID-19. […]

mobilemarketingmagazine.com
Thu, Oct 29, 2020 at 5:57 PM

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Clear Channel executive explains why now is the time to really start thinking about data in out-of-home advertising (ITPro Portal)

Andy Stevens, Commercial Innovation Director, Clear Channel International. Whilst digital advertising has led the way in using data for measurement and targeting, more traditional mediums like out-of-home (OOH) have seen slower adoption. Putting data at the core of OOH unlocks new possibilities, making it more effective and efficient. […]

itproportal.com
Thu, Oct 29, 2020 at 5:55 PM

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How the new Supreme Court composition may affect the First Amendment application to billboard advertising (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. Justice Barrett joins a conservative Court, in which at least five of the Justices, Roberts, Thomas, Alito, Kavanaugh, and Gorsuch, have found content-based regulations on free speech subject to strict scrutiny and in violation of the First Amendment. […]

billboardinsider.com
Thu, Oct 29, 2020 at 5:34 PM

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These digital billboards are controlled by real estate brokers and are connected to MLS (multiple listing service) (Billboard Insider)

Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory systems. […]

billboardinsider.com
Thu, Oct 29, 2020 at 5:27 PM

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STRATACACHE to help modernize drive-through tech at 10,000+ Burger King, Tim Hortons and Popeyes restaurants by mid-2022 (PRNewswire)

More than 40,000 digital screens are being installed with powerful 'predictive selling' technology, integration with restaurant loyalty programs and the ability for remote, contactless payment, reflecting the strategic importance and value of the drive-thru experience to RBI's iconic restaurant brands. […]

prnewswire.com
Thu, Oct 29, 2020 at 5:22 PM

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New platform allows advertisers to buy DOOH ad space on Coinstar kiosk screens in grocery stores (Coinstar)

The Coinstar adPlanet network can tailor messages by geography, demographics, brand behavior and interests. Coinstar also announced that Neptune Retail Solutions (NRS), formerly News America Marketing, will exclusively sell adPlanet media to consumer packaged goods (CPG) advertisers in the grocery channel. […]

coinstar.com
Thu, Oct 29, 2020 at 4:00 PM

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16:9: Florida Sushi Chain Says Self-Order Kiosks Have Kept Them In Business Through Pandemic

The conventional thinking – me included – at the start of the pandemic was that the future looked particularly dark for companies that focused on interactive touchscreen technology, but the opposite has happened – and here’s a tangible example of why. […]

sixteen-nine.net
Thu, Oct 29, 2020 at 9:17 AM

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16:9: E-Paper Real-Time Transit Signs Dot Bus Routes in Portuguese City

This is one of numerous solar-powered, off-grid e-paper transit information displays in the Portuguese city of Coimbra. […]

sixteen-nine.net
Thu, Oct 29, 2020 at 8:48 AM

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16:9: AVIXA Business Index Shows Industry Sales, Hiring Still Sluggish

The Audiovisual and Integrated Experience Association (AVIXA) has published its latest monthly Pro AV Business Index, with the numbers unsurprisingly showing that sales and employment numbers are less than stellar. The index tracks trends for both sales and hiring, with the core number being 50. A number over 50 indicates an uptick, and below 50 means a decrease. […]

sixteen-nine.net
Thu, Oct 29, 2020 at 8:30 AM

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Mexico’s DOOH ad tech firm Cattri acquires Lightbox OOH Video Network (PRNewswire)

The deal, backed by PC Capital, a Mexican private equity firm specializing in growth equity investments, and Altum Capital, a Mexico City-based private credit fund, positions Cattri to gain entry into the U.S. market through Lightbox's digital video dominance in shopping and lifestyle centers across the country. […]

prnewswire.com
Thu, Oct 29, 2020 at 12:10 AM

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South Africa’s OOH network Provantage Group uses geolocation technology to integrate mobile and out-of-home advertising (Bizcommunity)

PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create additional reach, fostering a greater integration of OOH and mobile, and offering brands the opportunity to drive more personalised engagement and a closer connection with consumers. […]

bizcommunity.com
Thu, Oct 29, 2020 at 12:10 AM

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Digital Signage Case Study – Hubo Belgium (Allsee)

  Products Used   Outdoor Digital Android Battery A-Boards       Hand Sanitiser Network Android Advertising Displays       Background Established in 1972, Hubo is a household-name DIY chain with over 150 stores spread across Belgium. […]

allsee-tech.com
Thu, Oct 29, 2020 at 12:08 AM

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Parent of OOH operator Link Media – Boston Omaha – closes $125 Million IPO (Billboard Insider)

The purpose of the IPO is to pursue a business combination in an industry other than the three industries in which Boston Omaha currently owns and operates businesses: outdoor advertising (Link Media), surety insurance and broadband services businesses. […]

billboardinsider.com
Wed, Oct 28, 2020 at 9:52 PM

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Clear Channel to replace old bus shelters in Leicester with environment-friendly modern structures (Lbbonline)

Over the next two years, Clear Channel will make a multi-million pound investment into the complete overhaul of the city’s bus shelters, benefitting hundreds of thousands of citizens and visitors, and supporting the millions of bus journeys in the city every year. […]

lbbonline.com
Wed, Oct 28, 2020 at 9:38 PM

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Independent billboard operators are coming through pandemic in good shape (Billboard Insider)

Chris Cowlbeck, General Manager Look Billboards and Independent Billboard Operators USA. Everybody had a positive story to tell about coming through this pandemic. Yes, we all felt a month or two. […]

billboardinsider.com
Wed, Oct 28, 2020 at 6:49 PM

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