South Africa’s OOH network Provantage Group uses geolocation technology to integrate mobile and out-of-home advertising (Bizcommunity)
PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create additional reach, fostering a greater integration of OOH and mobile, and offering brands the opportunity to drive more personalised engagement and a closer connection with consumers. […]
Thu, Oct 29, 2020 at 12:10 AM