Editors’ Picks

Lamar Advertising Displaying FEMA Emergency Alerts on Digital Billboards Nationwide

The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. IPAWS is FEMA's national system for local alerting that provides authenticated emergency and life-saving information to the public through mobile phones, radio, television and internet-based services. […]

fema.gov
Tue, Dec 8, 2020 at 12:08 AM

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Digital signage software maker Navori Labs Implements Immersive 8K Customer Experience in Bahrain Shopping Mall

Navori’s IPR software accelerates performance rendering for digital signage, keeps shoppers at Mall of Dilmunia engaged with panoramic 3D visual presentations Navori Labs is driving a continuous immersive, 360-degree 3D experience on the Middle East largest 8K LED ceiling screen at Mall of Dilmunia in Bahrain. […]

navori.com
Tue, Dec 8, 2020 at 12:08 AM

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Financial Times: Global ad market set for rebound after weathering Covid storm

Global advertising spending was hit significantly harder by the 2008 financial crisis than the 2020 pandemic. Outdoor and cinema advertising, the biggest casualty of 2020, is expected to rebound in 2021 but will take longer to recover lost ground from the pandemic. GroupM estimates the category took a 31 per cent hit in 2020 and will see 18 per cent growth in 2021. […]

ft.com
Mon, Dec 7, 2020 at 11:14 PM

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CMO: Agencies revise ad spend figures up as COVID dust settles

By Nadia Cameron. GroupM and Zenith both cite improved global ad spend figures for 2020 than first thought. GroupM expects out-of-home to record 31 per cent decline in 2020. […]

cmo.com.au
Mon, Dec 7, 2020 at 11:11 PM

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Clear Channel Outdoor cuts $32 million in expenses (Billboard insider)

Insider’s take: If you are a Clear Channel Outdoor investor wouldn’t you want the company’s execs focused on a 35% cashflow margin US business as opposed to an underperforming 9% cashflow margin international business. This equates to 1-2% of Clear Channel’s total expense and 5-6% of Clear Channel Outdoor’s SG&A expense. […]

billboardinsider.com
Mon, Dec 7, 2020 at 11:10 PM

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PC Mag: LG Is Developing Transparent OLED Automatic Sliding Glass Doors

By Matthew Humphries. Get ready for every store to have automatic doors covered in video ads. LG is one of the leaders in OLED panel development, especially when it comes to televisions. […]

pcmag.com
Mon, Dec 7, 2020 at 10:56 PM

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‘Obies’ fact check: Jim Johnsen could not find proof that ancient Egyptian obelisks were used for advertising (OOHToday)

by Jim Johnsen, Managing Director, Johnsen, Fretty & Company. This weekend, I decided to fact check their position. And I may have missed it, and I may get shot for saying this…but no where could I find a source that confirmed the obelisk was used for advertising or for commercial messaging for that matter. […]

oohtoday.com
Mon, Dec 7, 2020 at 7:25 PM

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Preview of the next free legal seminar by OAAA for billboard operators (Billboard Insider)

By Kerry Yoakum, OAAA. The substantive agenda features topics that broadly impact out of home media: the constitutional challenge to existing regulation, local taxation, privacy, contracts, leasing, and pandemic-related legal issues. Click here to register. […]

billboardinsider.com
Mon, Dec 7, 2020 at 7:17 PM

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Four tips for billboard operators from the owner of Brown Dog Outdoor (Billboard Insider)

Tracey Hess operates a company called Brown Dog Outdoor which specializes in accounts receivable invoicing and collections, digital billboard scheduling and management for small to medium sized operators. She enjoys helping billboard operators with the little things that add up to the big things that impact the bottom line. […]

billboardinsider.com
Mon, Dec 7, 2020 at 7:04 PM

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Quividi integrates its DOOH audience analytics technology with location-based media measurement platform Moving Walls

The integration combines Quividi’s real-time audience and campaign intelligence data & analytics with Moving Walls’ Data Management platform (DMP), providing advertisers and Media Owners with a more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards. […]

quividi.com
Mon, Dec 7, 2020 at 6:50 PM

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16:9: Touchless Merchandising Display Nicely Blends Creative With Interactive Projection Tech

The value of touchless retailing experience is the sort of thing that can be debated, but whether you think it is necessary or not in this health crisis, this is a very good example of how to get the creative and user experience right. […]

sixteen-nine.net
Mon, Dec 7, 2020 at 6:55 AM

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ATM.TV and FCTI to deploy DOOH advertising network in 8,500 7-Eleven stores in the U.S. (Martech Series)

ATM.TV has developed a specialized software and hardware platform that will allow advertisers to target HD screens placed above ATM units. FCTI recently installed digital-out-of-home (DOOH) screen networks above its ATMs at more than 8,500 participating 7-Eleven stores in the U.S. […]

martechseries.com
Mon, Dec 7, 2020 at 12:10 AM

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CEO of Ocean Outdoor says 2021 will see “a resurgence of Out Of Home and DOOH”

Tim Bleakley, CEO, Ocean Outdoor. Imagine a scenario in which the Government banned people from watching TV. And if they did, they would be fined £5,000. […]

mags.oceanoutdoor.com
Mon, Dec 7, 2020 at 12:10 AM

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Silicon Republic: This digital signage software start-up comes from Turkey

Omma’s flagship product, OmmaSign, is a fully programmable cloud-based digital signage software platform that is OS-independent. With OmmaSign, smart displays can ‘talk’ to each other, allowing them to keep in sync across one campaign. […]

siliconrepublic.com
Mon, Dec 7, 2020 at 12:08 AM

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Programmatic OOH Predictions from John-Paul Major, Head Of Programmatic Futures, MediaCom (New Digital Age)

One obvious opportunity for next year is to take advantage of the feelgood factor that (fingers crossed) comes back in, given the positivity around the vaccines. […]

newdigitalage.co
Sun, Dec 6, 2020 at 7:56 PM

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