Joining us in this conversation is Director of Strategic Accounts for Reflect Systems Andrea Varrone, Show+Tell President Phil Lenger and CEO & Founder of OpenEye Global Bryan Meszaros to look at what is changing in this industry and how it might evolve further. […]
by Anthony (A.J.) Cioffi. 83,000 OOH assets audited within this market by Geopath generate 6.8 billion impressions every week. See below for the top ten spenders in the DMA for the months of April through June. […]
Srikanth Ramachandran, Founder and CEO, Moving Walls. The ‘Outernet’ is a term coined by the Moving Walls group that defines any opportunities for brands to target audiences while they are not engaged online or on their mobile. “For the longest time, the Outernet screens have been immensely undervalued because unlike the internet, audiences are not addressable,” the note posits. […]
Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Funds have been held back on digital deployment. That’s just waiting to burst. […]
Billboards are media because: They display ideas and debate, for and against the candidates A variety of speakers communicate via billboards, including the candidates themselves and groups across the political spectrum They inspire connections to other media, including digital, broadcast, and print And, for good measure, billboards in Georgia display humor, perhaps in short supply as we close 2020 and the presidential election. […]
National CineMedia, a cinema advertising network, has tapped Steve Sapp to serve as senior vice president of DOOH sales of NCM's DOOH group based in New York. Prior to joining CineMedia, Sapp served as SVP of national sales at Gas Station TV, according to the release. "Movie fans are everywhere, and brands are looking to reach this young, diverse, cord-cutting audience beyond the big screen. […]
Red Rock, Stott, Pattison, Ocean, Clear Channel, Outfront, Branded Cities, Decaux, Marquee, Capitol, Do It Outdoors, Burkhart and Adams. Stott Outdoor ‘Skip 2020’ Digital billboard. Rabbit Hole Distillery. […]
OOH stocks: Clear Channel Outdoor - Up 295%; Lamar Advertising - Up 151%; OUTFRONT Media - Up 128%; Standard and Poor’s 500 - Up 65%. Remember last March when it was fashionable to show pictures of empty streets and some media pundits thought that out of home would be crippled and crushed by the pandemic? The hysteria peaked March 23, 2020. […]
Tampa-based digital signage solutions provider Spectrio had seemingly been going down the well-established path of growing through acquisition, but on the heels of several buys it has made, the company has itself been acquired by a private equity firm. […]
LG's Magnit has entered the market. Described as an evolutionary step forward in display technologies, LG’s new micro LED digital signage solution, Magnit, has entered the market. Magnit promises increased durability thanks to its LG Black Coating and streamlined installation as a result of its black-assembly design. […]
Adams is asserting, among other claims, that the Town’s sign ordinance violates the US Constitution, including but not limited to the First and Fourteenth Amendments, along with the South Carolina Constitution. In their response, the Town “denies this claim and will defend this case in court. […]
Insider reviewed the numbers with the OAAA. The OAAA’s revenue figures include not just roadside bulletins and posters but also street furniture, place based, billboards, airport, transit and cinema. So the 34% figure isn’t the share of the market which is owned by independent bulletin and poster operators. […]
By Zachary Comeau. With more states legalizing cannabis and the market expanding, so is the opportunity for AV integrators to enter this industry. In 2016, a display partner of Coffman Media came to the Ohio-based digital signage integration company to ask for help with a content management system and the installation of digital signage solutions at a particular location. […]
Insider lists some of the colleagues we lost in 2020, and asks readers to add to this (alpha) list: Jeff Bohnert (April 20) was president and general manager of DSW Signs based in Missouri. He worked 33 years with DSW after graduating from Southeast Missouri State University. COVID-19 claimed Rick Del Mastro (April 15). […]
Few sectors of our lives and livelihood have been spared COVID’s wrath. The advertising industry certainly has not. When the final tally is complete, global ad spending will have decreased by more than 10% this year, according to a WARC Global Advertising Trends report, with some segments certainly taking it worse than others. […]
