Megan A. Dutta. "The winners of the 2021 DIGI Awards have released new, state-of-the-art products, and have created stunning installations. […]
By Bomee Lafitte. This article focuses on computer vision, specifically face analysis for digital signage, for audience measurement purposes. Looking at some applications and examples, we will demonstrate why this technology deserves to be the next trend catching the eye of digital signage solution providers. […]
The third quarter of 2020 was another disappointing quarter for out-of-home advertisers (OOH), with the Out of Home Advertising Association of America (OAAA) reporting that OOH advertising revenues dropped 36% over the same quarter last year, bringing in $1.3 billion in revenues. This has definitely not been a good year for OOH advertising. […]
The Signagram digital signage software suite will be integrated on all screens featuring the NEC MediaPlayer platform. NEC MediaPlayer is a plug-and-play solution that’s easy to manage and facilitates diverse content creation for digital signage. […]
Facebook launched the "Thank You" messaging in the New York, Los Angeles, San Francisco, and Seattle markets quickly by utilizing digital out of home (DOOH) and securing contextually relevant placements. In a Lucid study commissioned by Facebook, the "Thank You" campaign's utilization of OOH was deemed extremely successful at increasing both ad awareness and message pull through. […]
In 2018, we reported that YESCO achieved an 11% increase in revenues by installing Blip on digital billboards, and was satisfied with Blip’s service. Billboard Insider wanted to verify the generally positive feedback about Blip so we installed Blip on a 10’ by 30′ digital billboard in Sherman, Texas. Blip adds about 10% new revenue to the sign’s monthly revenues. […]
Thanks to the integration of Bombora's data with RADARView's audience insights, demographics and location targeting, advertisers can now understand how each of Clear Channel's OOH displays impacts more than 100 B2B audience segments, making targeting the B2B customer more accessible and measurable during the pandemic and beyond. […]
Collin Huber, Out of Home Advertising Market Manager, Daktronics . “There are some companies that even though we ship signs at 8,500 nits brightness levels, they’ll start off by only operating them at say 6,500 nits or 7,000 nits…Some awareness to content issues as well. […]
From the everything old is new again file … Many, many years ago there were a few media companies leasing distressed real estate in malls and on busy streetscapes to create what you might call pop-up, projection-driven billboards using window glass. You’d see media campaigns replace windows that were papered-over, the spaces waiting to be leased. […]
By Michael Ferrer, Sharp NEC Display Solutions. In 2021, we will continue to deal with the challenges of the pandemic and living in a post-COVID world. What we found in 2020 was that digital signage businesses needed a way to pivot – and fast. […]
An astonishing array of LED solutions have been installed inside and outside the sales centre of a new property development in China, including a 3D out-of-home display, a bespoke immersive LED cave, an LED video wall and four LED strips in a building lobby. […]
Technology is already being used in the sector to automate the mechanics of the buying and selling process, but where it could really make a difference is with data-driven, real-time programmatic. […]
Collin Huber, Daktronics. One of the trends – we’re just getting into the first wave of replacing some of the original digital displays that were installed in 2007-2009. As we go for that replacement process the products we manufacture today in South Dakota perform way better and last longer… On buying a new display versus retrofitting an old display. […]
Avoid laying low. It may be tempting to conserve your resources, money and creative output and ‘lay low’ with advertising – but this is actually the opposite of what you should be doing. Rather, you should be there for customers during this time, like an ally, and it’s important to communicate this sentiment. […]
OOH and shifting consumer behaviors. As shelter-in-place orders went into effect earlier this year, the global economy largely pivoted to a work-from-home model. Initially, many teams discovered a boost to productivity and flexibility, but with time enthusiasm around working from home began to fade as people found themselves perpetually tethered to digital displays. […]
