By Johanna F. Still. Featured: Lamar, Grey Outdoor. […]
The cities of Melbourne and Brisbane have won a Federal Court appeal over the roll-out of Telstra’s new phone booths which are almost three metres high and feature 75-inch LCD screens capable of showing four advertisements per minute. […]
Of course there are parts of out of home that are hurting and have been hurting and it’s important from the OAAA perspective to give those areas a little extra support…place based and cinema for sure. Definantely hurt by this. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Measurement in the out of home advertising industry used to be as low tech as people with clickers, parked on roadsides and busily counting the cars going by. That would give media companies a really basic sense of how many eyeballs MIGHT see a billboard in a given time period. […]
Retailers looking to improve customer engagement, lure customers back into physical stores and improve safety will deploy more touchless interactions. Digital signage buying and deployment cycles can require patience, however, and retailers must pay attention to connectivity to keep deployments operating securely at all times. […]
This enhancement includes a new self-service integration with Vistar Media for video and display DOOH formats and an expanded partnership with Place Exchange for DOOH video support. […]
Insider’s take: Insider expects to see Lamar increase the dividend back to $1.00 per share in the first or second quarter of next year. Lamar’s roadside plant has recovered fastest from Covid. Lamar CEO Sean Reilly said on the third quarter 2020 earnings calls that the company will resume growth capital expenditures in 2021. […]
Now, advertisers using Vistar’s programmatic DOOH buying platform have exclusive access to Accretive Audiences™ targeting tools to activate against ranging from locational data points, psychographics, shopping behaviors, and a host of others. In addition, Accretive Media’s data team can custom build audiences for brands in need of reaching specific, granular segments to hit their goals. […]
The big pro AV distributor Almo Professional A/V has announced a partnership that sees it starting to market and work with the Swiss software and hardware firm SpinetiX. SpinetiX’s solution has been in the U.S. market for years and the company had a tight relationship with the solutions provider/integrator Convergent, out of Atlanta. […]
One of the larger media companies on the planet – Publicis Groupe – has started making marketplace noise about what it calls its digital in-venue platform, which is another way of saying its digital signage platform. […]
Guest Speakers Include Jessica Williams of Visa, Louisa Wong of Wavemaker, Joe Mandese of MediaPost, and Geetha Ranganathan of Bloomberg Intelligence NEW YORK, December 1, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, will host its final DPAA Town Hall Member Meeting for 2020 on Tuesday, December 15 from 11am – 12:30pm ET. […]
The recently blended entity Sharp NEC Display Solutions has released a new series of digital signage displays that support external, slot-loaded computing modules. The new ME Series accept versions of Intel’s Smart Display Module Small or Large reference designs for mini-PCs that slide into a PCIe slot, and also the Raspberry Pi Compute Module 4. […]
Are you confident that your business is completely protected against COVID-19? With the influx of Christmas shoppers and family gatherings, being 100% COVID-secure is going to be more important than ever over the coming months to keep cases low during and beyond the festive period. […]
Out-of-home advertising will decline 45% in 2020; “Much of that loss should be regained next year”. It’s a medium that is increasingly being bought programmatically and should benefit from that, as well as a lack of hurdles around consumer identity. Cinemas saw an estimated decline of 80% for 2020; there will be a “strong rebound of 160% in 2021” bringing it 23% lower than pre-pandemic. […]
If you invest in OUTFRONT or Clear Channel or if you own a transit or airport advertising company you should monitor how long it will be until vaccines end the Covid epidemic. US airport travel was down 60% for the week ended November 29, 2020 versus the prior year. last year. […]
