By Geoffrey Bessin. How much evolution can one expect for the place-based digital content industry when no one is leaving their home! As it turns out, perhaps quite a bit. […]
Sujit Banerjee, former Director & CEO of the Publicis Media-owned OOH organization Ecosys OOH, has been appointed as Head-Demand India at Moving Walls. He will be taking up his new role on February 1, 2021. Banerjee had put down his papers from Ecosys OOH in October 2020, after serving the company since 2015. […]
by Katie Kochelek. A worldwide pandemic shifted industry conversation from experiential retail and strategic partnerships to more simplified objectives like keeping customers and employees safe, store shelves stocked, and open signs lit. Sadly, the year claimed many longstanding retailers and put countless more in precarious positions as they struggled to stay afloat. […]
Rich Archer, creative lead at Omnivex, discusses the Pantone color of 2021 and what trends we will see digital signage design this year. In order to have a good design, you need to be aware of what current design trends are and what customers resonate with the most, as well as what colors are in style. […]
This is not the most exciting use case I’ve seen for digital signage, but as noted endless times, useful and efficient is often more meaningful than Wow Factor jobs. In this case, it’s a horse auction company that uses DV LED screens, BrightSign boxes, and live data feeds to show the state of affairs on auction days. The set-up is at Tattersalls auction houses in the UK and Ireland. […]
On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out of home and this is what he said. […]
Stumbled across this interesting retail application by the upstate New York digital signage CMS and solutions firm inLighten. It’s very reminiscent of the wave of social media visualizations from a few years ago that scraped Twitter, Facebook, Instagram and Pinterest feeds to put various posts on to a digital canvas, and give them a little movement. […]
Here’s an effective use of outdoor digital displays used as replacements for print posters – in this case at the National Theatre of Iceland, in Reykjavík. Last summer, according to a case study from screen supplier Peerless AV, the theatre’s technical team were tasked with finding an alternative to the old traditional static signage at the front ofthe 1950s-era art deco building. […]
This is the very latest public art piece developed for that big wrap-around Samsung LED display in a Seoul shopping district. The video, like previous ones, was created by the Seoul digital shop D’strict. Like the others, it’s amazing. […]
DOOH advertising network Grocery TV has expanded to more than 1,500 stores nationwide. With a 50% growth rate in the past seven months and an increasing number of retail and advertising partners, the company said that it expects to be in 3,600 stores by the end of 2021. […]
Canada’s largest residential elevator advertising company, Vertical Impression (VI), has signed an exclusive sales agreement with Rogers Sports & Media (RSM). Starting in January 2021, Vertical Impression’s ad inventory and advertising analytics will be offered as part of RSM’s omnichannel advertising offering. […]
With the recovery of auto and passenger traffic, OOH ad spend is expected to recover, with 14.9% growth in 2021. Digital OOH is evolving quickly, both its offer (including programmatic capabilities) as well as demand (advertisers’ use of this media), the report notes. […]
Full-Year 2020 revenue: · 2020 adjusted revenue down -40.6% to €2,311.8 million; · 2020 adjusted organic revenue down -38.1%; · Q4 2020 adjusted revenue down -38.0% to €695.1 million; · Q4 2020 adjusted organic revenue down -33.9%; · No quarterly guidance on adjusted organic revenue growth due to Covid-19. […]
The 16:9 report of direct view LED that was released at the start of the week makes the assertion that the display tech is now mainstreamed, and here’s a good example of that. These are images from train station platforms in the Czech Republic that are using fine pixel pitch outdoor LED for departure time displays. […]
2020 was the year of many things, and from a design perspective, you could say it was the year of the QR Code Comeback. […]
