Wednesday, July 17, 2024

Editors’ Picks

Monday, January 19, 2015 Mon, Jan 19, 2015

The Drum: ‘Mobile marketing is not a switch brands can flick on’: Mindshare’s James Chandler

Mobile marketing is not a switch brands can flick on once they decide that they want to make more of the channel - a mindset marketers will only break once they start treating it as a way people behave, according to Mindshare’s global mobile director James Chandler. Mobile has huffed and puffed as an advertising tool, promising brands untold riches but often falling short of the hype. […]
Mon, Jan 19, 2015 at 6:38 PM

The pros and cons of using smart displays for digital signage (Maurice Doran)

Some of the biggest names in electronics have been selling smart LCD screens that feature on board media players.  At first glance this seems a great idea but are smart displays for everyone?This article is a reflection on the pros and cons of this approach so you can make an informed choice when selecting the right technology for your project. […]
Mon, Jan 19, 2015 at 2:08 PM

Sunday, January 18, 2015 Sun, Jan 18, 2015

Saturday, January 17, 2015 Sat, Jan 17, 2015

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