By Zachary Comeau. We don’t have to tell you that margins on hardware are becoming razor thin. These days, integrators rely on installation and service to pad their revenue as these margins disappear. […]
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed the importance of being relevant to customers. Today he discusses prospecting. […]
Some big brands are sitting out the Super Bowl this year. Insider wanted to know more about out of home (OOH) media at the big game (February 7 at Raymond James Stadium, Tampa). We asked OAAA’s Anna Bager for an update: Anna, how is OOH media part of the Super Bowl? […]
Almost all of the emails I get from industry awards that involve shifting dates have to do with extending submission deadlines, but in the case of the global Digital Signage Awards, the date for handing out the prizes has been necessarily shifted because of COVID-19. […]
If you were somebody who bought or specified 3M interactive touch products, the familiar MicroTouch line of touch monitors sold for many years by that Minnesota tech giant has been re-launched via a separate company, TES America. […]
There have been a few acquisitions lately, like Screenscape being picked up by Spectrio, but there is also investor money for backing existing companies in growth mode. […]
This is a nice example of using flexible direct view LED modules to work with curves and make a relatively small video wall visually interesting. It is in the lobby of the Jakarta-based AV systems integrator V2 Indonesia, and is using the flexible product from Hong Kong-based Lighthouse. […]
Over the past 12 months, it’s safe to say there have been some unexpected trends in the digital signage industry. Manufacturers and distributors alike have had to adapt rapidly as products that didn’t even exist a year ago have become must-have solutions. […]
oOh!media has digitised three strategic large format assets across the country, boosting its presence in the Gold Coast, regional Victoria and Adelaide as part of its ongoing capital investment program. […]
By Rick Robinson. Our brains simply love the speed and efficiency of seeing and processing what’s in front of us. This hardwired condition becomes even more acute when we leave the safety of our home habitats and venture into the world. […]
By Melissa Fares, Sheila Dang NEW YORK/DALLAS (Reuters) - Walmart Inc plans to expand its advertising business, adding space for ads at its U.S. stores and sharing its vast trove of shopper data with brands, the world’s largest retailer said on Thursday, looking to challenge rival Amazon.com Inc as a media powerhouse. […]
30-second summary: In 2021, out of home will need to match changing behaviors and movements, innovate solutions that address new client needs, apply clarity to the abstract and use creativity to navigate uncertainly Consumer familiarity with AR will allow out of home to become shoppable, to educate and entertain and bring consumers into a brand universe OOH brand performance will continue to grow using a suite of technologies that drive online behaviors from offline stimulus Automation will facilitate even more agility and flexibility in digital OOH advertising Prototyping of new technologies will see OOH play an important role in the green revolution. […]
Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer. Look at these two charts. […]
Graphic: LCD TV Panel Prices January 2020 – June 2021 – Source: DSCC I’m hearing from some industry friends that LCD display panel prices are rising – which on the surface likely seems incongruous, given the economic slowdown and widespread indications that a lot of 2020 and 2021 display projects went on hold because of COVID-19. On the other hand, people are watching a lot more TV, and I saw a guy at Costco the other day with two big-ass LCD TVs on his trolley. […]
The UK CEO of WPP's specialist OOH agency reflects on how this year's lockdown has differed from March 2020, the wider impact of Publicis' split from Posterscope, and why the media industry needs to embrace neurodiversity Hi Ali - how are you feeling about 2021 so far? How has the January 2021 lockdown differed from that of March 2020 for out of home (OOH)? […]
