In the advertising world, technology has presented us a level of creativity in outdoor advertising that we wouldn’t have thought was possible in our wildest dreams. It’s no wonder why there are more types of Out-of-Home (OOH) media available now than ever before. […]
This video will go over how to make good looking text on your digital sign, using contrast, colors, outlines, shadows and more. […]
The DSF if highlighting the finalists of the 2020 DSF Awards as “Work that Wins” Malaysia’s advertising community has embraced Digital OOH. With Shell’s media agency, MediaCom, we were trying to address the following challenge: “How can Shell target drivers with personalized billboard messages on how V-Power will benefit the car they are driving, while they are on the road? […]
The Launch of OOH Capital —Stephen Freitas Newest Partner Publisher’s note: Recently retired from OAAA but never being one to slow-down, Stephen Freitas shares with OOH Today the launch of OOH Capital. […]
Integrated Systems Europe’s 2021 plans for a Barcelona show in June have been officially scaled back to a two-day hybrid event in that city, followed by three more June events in other European cities. Show managers Integrated Systems Events, and its co-owners AVIXA and CEDIA, have jointly announced ISE Live & Online, a series of local events in Barcelona, Munich, Amsterdam and London. […]
Among performance-marketing categories, both out-of-home and direct-mail advertising experienced devastating declines in 2020. As the effects of the pandemic slowly diminishes, both are expected to recover. But there’s one question marketers in those categories face: What should they base 2021 spending on? […]
The preeminent, must-attend OOH gathering of the year is designed to “Future Proof” our industry and your business. It’s about anticipating what’s ahead, reinventing for even greater opportunity, and proving the vast power of OOH. As communities reopen and consumer confidence soars, the entire OOH industry is poised for explosive growth. […]
It’s the 21st century and yet school digital signage is not that common yet. Digital signage in schools is the best tool to make an important step into a better future. We will show you how it can be done in the most effective way. […]
Norm Chait, Director of Out-of-Home Product/Sales, Ubimo, a quotients brand. It has been almost a year since Ubimo, a Quotient brand, launched the OOH COVID Dashboard. This tool tracks movement around street-level and place-based out-of-home (OOH) inventory in order to understand the impact of COVID-19 on foot traffic. […]
By Chloe Weaver Introduction As the UK emerges from the most recent (and hopefully final) lockdown, a lot of businesses are starting to think about how they can prepare to reopen. For many businesses, digital signage could well be the key to their future survival and growth – but they might not be aware of this yet. […]
Insider noticed that Grey Outdoor made the news in late January over a content controversy with one of their digital boards and a link to a video. We finally caught up with Grey Vick and talked with him about the board (shown below) and what unfolded. Grey Vick, Owner, Grey Outdoor So tell us about the Plandemic billboard and who was your customer? […]
Cincinnati-based PatientPoint has merged with Chicago’s Outcome Health to create PatientPoint Health Technologies, a huge DOOH media network focused on physician-patient environments. The combined company, which primarily does screens in waiting rooms, has a reach of nearly 150,000 unique healthcare providers, and a potential audience of roughly 750 million people annually. […]
Clear Channel Outdoor Americas CEO Scott Wells thinks cities will be more accepting of digital billboards as they look for revenue post-covid. Here’s a selection of his comments at last week’s Morgan Stanley conference. Scott Wells, CEO, Clear Channel Outdoor Americas Is programmatic bringing in new money? […]
I used to track a now long-gone CMS software company called Wireless Ronin because of the company’s impressive record of burning through investor money, but I gradually got away from that when the company was acquired by Creative Realities and came under adult supervision. The quick story on Ronin is the company built up a deficit of about $100 million. […]
An article by DSF Member Signagelive The truth is, you shouldn’t always choose cloud-based software over on-premise. In fact there are times when on-premise might be best. Both are here to stay; this is what this article is going to explain. […]
