Editors’ Picks

16:9: TouchSource Turns Office-Tower Directory Screens Into DOOH Media Network

A Denver company that has long focused on providing touch-based directory technologies to commercial property owners and operators has taken the interesting step of rolling up the screens as a DOOH media network. Directory screens in office properties are now part of what has been dubbed the TouchSource Directory Media Network. […]

sixteen-nine.net
Mon, Mar 15, 2021 at 1:30 PM

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Cowlbeck and Rothfelder Offer Discounted Legal Services to IBOUSA Members (Billboard Insider)

Chris Cowlbeck, General Manager of IBOUSA, and Richard Rothfelder, partner at Rothfelder & Falick, have jointly announced a program for discounted legal services for members of IBOUSA. Rothfelder is a frequent contributor to Billboard Insider and presenter at IBOUSA and OAAA conferences, and he co-authored “Billboard Insider’s Guide to Leases, Easements, and Real Estate. […]

billboardinsider.com
Mon, Mar 15, 2021 at 1:20 PM

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Three New Reports from Kantar to Inform Your Sales In 2021 (Billboard Insider)

After one of the most challenging advertising years ever, creating a roadmap for sales success in 2021 requires a reexamination of historical processes and data. While most emerging marketplace signals are positive, understanding the nuances of 2020 can help leverage greater success in 2021. […]

billboardinsider.com
Mon, Mar 15, 2021 at 1:15 PM

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Case Study: Montreal Photographer’s “#IamOOH” Campaign Explores New Strategies to Maximize Exposure (OOH Today)

by Will Farmer OOH Today Media and Communications Manager Established photographer Yanick Déry creates content for billboards that double as art exhibits. His project, dubbed “#IAMOOH”, aims to expose the overlap between art and advertising to the everyday consumer. […]

oohtoday.com
Mon, Mar 15, 2021 at 1:00 PM

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16:9: Breakfast Evolves Mechanical Flip-Disc Signs As Kinetic, AI-Driven Artworks

If you have been around the industry for a while and Digital Signage Expo was part of your travels, you may remember 4-5 years ago a Brooklyn studio called Breakfast showing its flip-disc displays off on one side of the exhibit hall floor. […]

sixteen-nine.net
Mon, Mar 15, 2021 at 9:51 AM

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Eric Kubischta: Competing With Google and Facebook on Attribution in Light of Upcoming iOS Privacy Protections (Billboard Insider)

Eric Kubischta, CTO, Lucit Lucit’s CTO Eric Kubischta was asked about digital billboard attribution at a recent 1 Million Cups event.  Here’s a selection of his comments. […]

billboardinsider.com
Mon, Mar 15, 2021 at 9:30 AM

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16:9: OnLogic Announces First Industrial-Grade PC Based on the Low-Cost Raspberry Pi

The Vermont industrial computer maker OnLogic has taken the interesting step of announcing its first Raspberry Pi-based industrial-grade PC, timing it in celebration of Pi Day. The little unit uses the latest CM4 Compute Module and is aimed at applications like factories, warehouses, and a range of IoT applications. […]

sixteen-nine.net
Mon, Mar 15, 2021 at 9:22 AM

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PPDS Delivers 1,000+ Digital Signage Display to all 700 Kwik Trip Convenience Stores in the Midwest (Digital Signage Today)

PPDS, a display solutions provider, has delivered more than 1,000 of its Phillips Android-powered digital signage displays at all 700 Kwik Trip convenience stores in the Midwest. With these displays, Kwik Trip can display its hot food menu at targeted times during the day, according to a press release. […]

digitalsignagetoday.com
Mon, Mar 15, 2021 at 9:00 AM

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JCDecaux Revenue In 2020 (Billboard Insider)

JCDecaux’s revenues are slowly recovering from Covid but don’t expect to see a full recovery until the last half of 2021.  Here are the results from the JCDecaux 2020 earnings release and JCDecaux 2020 earnings presentation.  Billboard Insider translated euros to dollars using a 1 euro to 1.2 dollar exchange rate. […]

billboardinsider.com
Sun, Mar 14, 2021 at 10:31 PM

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16:9: Daktronics Supplies Direct-view LED Technology to US Military and Government Agencies as Demand is Growing

A growing number of military and government agencies are turning to direct-view LED as their next generation of audiovisual screen technology for mission-critical applications. Daktronics is proud to serve as the supplier and AV solutions partner for several recent installations in the past year.   Military and government agencies have a greater need for crisp, clear image quality, even in low light content such as ... […]

blog.daktronics.com
Fri, Mar 12, 2021 at 2:04 PM

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Case Study: Why Billboards Are the Best Way to Communicate With the Public (Billboard Insider)

By Tom Jackson, Veale Outdoor. The impact advertisements on the board have cannot be denied yet reactions are not always fed back to us so overtly, that is, of course, until an ad happens to spark controversy. […]

billboardinsider.com
Fri, Mar 12, 2021 at 12:00 PM

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Lotteries See Effectiveness of OOH, Increase Spending (OOH Today)

By Anthony (A.J.) Cioffi, Geopath. Earlier this year, both the PowerBall and Mega Millions Lottery hit near-record jackpots. As the jackpots kept climbing, people from all around the country scrambled to their local convenience stores and gas stations to try their luck. […]

oohtoday.com
Fri, Mar 12, 2021 at 11:30 AM

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16:9: SID Display Week Set For May 17-21, Will Be All Virtual

The Society for Information Display (SID) has opened registration for its annual Display Week trade show and conference, which will again be all virtual, running May 17-21. […]

sixteen-nine.net
Fri, Mar 12, 2021 at 10:55 AM

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What Is Taxi Advertising? (Dash Two)

Out of home advertising encompasses a lot more than billboards, and one perennially popular way to promote your goods and services is on taxis. Even the rise of rideshare services hasn’t toppled the taxi in markets such as New York City and Las Vegas, where they remain popular modes of transportation. How popular? […]

dashtwo.com
Fri, Mar 12, 2021 at 10:41 AM

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What Is Digital Out-of-Home Advertising and Does It Work? (75Media)

There’s no doubt that digital out of home advertising (DOOH) is leading the way in the ever-growing demand for outdoor marketing in the UK. This trend was evident back in June 2019, when there were 11,024 DOOH screens located across the UK (an estimated 51% increase on the previous year), and this number is sure to have risen even further since. […]

75media.co.uk
Fri, Mar 12, 2021 at 6:09 AM

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