The accelerated push back to normalcy and vaccine hesitancy or denials has taken out yet more plans for industry events this fall – with news overnight that the annual Digital Signage Summit in Germany has been cancelled. […]
In the early months of the pandemic, there was a flurry of activity in the area of kiosks and tablets that were adapted for use as automated temperature screening kiosks for everything from airports to workplaces and even retail. I’ve seen little evidence, in terms of announcements or case studies, to suggest they ever really caught on. […]
By JOANNE HART, FINANCIAL MAIL ON SUNDAY. Ocean Outdoor specialises in high quality digital advertising in busy places, such as the Printworks entertainment centre in Manchester, the Aston Expressway in Birmingham and London's Westfield shopping malls. It also operates in cities in Scandinavia and the Netherlands. […]
(NASDAQ: BOMN) - Summary financial data for the second quarter of 2021 and 2020. […]
I am immediately declaring that I have no idea WTF these people are going on about, but my general sense is that an energy technology startup in Calgary is hoping to put a form of digital out of home ad screen in space, getting it up there via SpaceX. […]
By Steve Williams, 1 - Look HD-2218 PRO. The Look HD-2218 PRO is the perfect media player for anyone looking to jump into advertising. This powerful device got you covered with true plug and play, which means it’s easy as pie in order to get your ads up on screens around town! […]
by Steve May. LG says there’s growing demand for large-scale LED signage solutions at major venues as live sports return, as it offers up details of its new installation at Wembley Stadium. Fans of UEFA Euro 2020 in London were the first to experience LG Electronics’ LED High Brightness digital signage. […]
By Parag Bhatnagar. In 2019, digital OOH contributed to only 2% (1 billion) of the total OOH revenue and was expected to reach INR 200 crore by 2022 at a CAGR of over 33%. However, the Covid-19 pandemic and subsequent lockdowns resulted in a drastic change in the consumer's consumption pattern. […]
Lizelle McConnell, Tractor Outdoor - an OOH media owner in South Africa. I would argue that before (the pandemic), we were only flirting with data - we were definitely not leveraging it to its full potential. It’s now become a core part of our industry. […]
Now that people are more or less back out in the land of the living again, it should come as no surprise that we’ve seen a resurgence of out-of-home ad buys. The good news: These marketing investments have been paying off in a big way. In fact, recent data from the Out-of-Home Advertising Association shows that 55% of consumers in big cities—and 41% of the general U.S. […]
With people out and about once again, we’re starting to see some truly immersive AV installations and eye-catching visuals being deployed in the public. From installations in sports stadiums and building facades, the innovative technology and creativity of the industry is being showcased once again, including a recently unveiled public art display in New York City’s Times Square. […]
These days, digital advertisements are seen basically anywhere you can mount a display, including store windows, building facades, lobbies and dozens of other places. Thanks to the help of Elon Musk and a Canadian technology company, you can add outer space to that list. […]
The conversation around the need for ad buying diversification hasn’t shown signs of slowing down any time soon. And as marketers continue to look for ways to vary their ad spend, out-of-home is emerging as a promising channel. […]
This week, Intersection CMO Esther Raphael talked with Billboard Insider about post-Covid trends impacting out-of-home. Esther Raphael, CMO, Intersection What is revenge spending and how does it influence out-of-home? When we think about all of the moments that we lost, there are so many experiences and things – you want to live them again for the first time but you want to live them better. […]
For the past decade, mobile apps have relied on Apple’s Identifier for Advertisers (IDFA) to track users across other apps and websites for targeting and measurement. But with the implementation of App Tracking Transparency (ATT) in iOS 14.5, app developers must now request permission to track their users beyond the app in use. […]
