So you’re a marketer with good content—text, graphic, images, video—and you you’ve decided to use paid social promotion on Facebook, Twitter or LinkedIn as part of your campaign’s distribution strategy. The problem is, advertising options on the various social networks are confusing at best. […]
There has always been plenty of friction between traditional brick-and-mortar retailers and their online counterparts, especially as consumers reach more frequently into their pockets to shop through mobile devices. […]
The ‘Dare to be Brazilian’ spot is being supported by OOH and digital, while consumers can participate in the campaign through social media or customising a campaign-themed T-shirt at Nike.com. […]
The devil is in the details, and the details are in the measurement. Measurement is still an area of online video and multiplatform campaigns that raises many questions, such as what are the best ways to measure across platforms, and should traditional models be used in which GRPs are measured both for TV and online -- or is there a better mousetrap? […]
Having the ability to reach the same consumer across various platforms has become an increasingly sought-after tactic among marketers. The split in time spent between the desktop and mobile is now at about 50-50 in the U.S., according to the latest data from comScore. […]
Verve Mobile, the leader in location-based mobile advertising, today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens: from their smartphones and on digital out-of-home screens when they are out and about in the real world, to their tablets and PCs when they are at home or at work. […]
This year’s Black Friday retail store check was similar to last year with some slight twists. Consumers seemed to once again focus on tablet PCs with most of the attention on Apple’s iPads, in particular the iPad mini, which had a $100 off promotion. […]
When considering templates, don’t be tempted to merely copy from one DOOH network to another. Every network has different needs, and the assets available and the type of templates created will be unique. […]
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A few weeks ago we had the pleasure to exhibit at the DPAA 2013 Summit. It was a our chance to show off our network, and rub elbows with our peers in the industry. Right before lunch, John Bond, Chief Tomorroist at Tomorro LLC, gave a presentation entitled “Creative Everywhere! […]
One of the long-running complaints about the rise of digital intermediaries like Google and Facebook has been that, due to their unabashed enthusiasm for personalization, they lead to an ugly polarization of the public sphere. As citizens are shielded from opposing views, we risk spending our lives in what the writer Eli Pariser has dubbed “the filter bubble. […]
With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an emerging channel. Along with social media, it's become an essential part of every digital marketer's strategy: 2013 was, finally, the year of mobile. […]
"Look, it's a large Pepperoni Passion for Simon in Acton," reads the UK-based ad. The pizza delivery guy is on the way to deliver said pizza. The boy is a riff on the boy in the BA ad pointing to the sky. […]
Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign. Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites. […]
Brands are getting more personal. One of the more interesting ways where brands are engaging with consumers in OOH is giving them a challenge. KitKat Have a Seat, Netherlands Here are 3 examples where the public has actively chosen to connect with the brand. […]
