In-House Creative Boutique to Offer Out-of-Home Marketers End-to-End Advertising Solution. NEW YORK, /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), a leading outdoor advertising brand, today launched OUTFRONT Studios as its in-house full-service creative boutique to design advertising campaigns for clients. […]
In 2013, 1.34 billion movie tickets were sold in the U.S. and Canada. That’s a massive, captivated audience open to your messaging. […]
NEW digital bus shelters designed by one of Britain's most famous architects Lord Norman Foster are being brought in across Edinburgh. Nine of the new-generation shelters fitted with screens that as act as advertising billboards have been installed along Princes Street, in the first phase of the development. The new digital shelters comprise 84 inch digital screens, the biggest of its kind. […]
JCDecaux, the UK’s leading Outdoor advertising company, has started rolling out premium Outdoor advertising locations across the City of Edinburgh. Marking the first phase in the development, 9 digital bus shelters (comprising 18 digital faces) have been installed along Princes Street, the main shopping street and one of the major thoroughfares in central Edinburgh. […]
Here are 6 outstanding OOH Canadian ad campaigns from 2015 so far: This campaign is a perfect example of how OOH can sometimes overlap with experiential. This ad is a typical TTC bus shelter; the only difference is there’s no entrance for the shelter. […]
Clear Channel Outdoor has partnered with the Florida Department of Transportation’s “Drive It Home” campaign, with the unveiling of the new VIP celebrity billboard. The unveiling took place during the recent press conference announcing Aric Almirola of Richard Petty Motorsports to the team. […]
What would be a really good environment to test and tweak retail technologies, and get them in front of major retailers and brands? How about a major mall in a tech hotbed, in a city few people groan about having to visit for a business trip? […]
The geeks at Engadget have put put one of Intel’s new Compute Sticks through testing, and come back with a resounding shoulder shrug. “The Compute Stick,” concludes the review, “shows that Intel can build an entirely new form of computing device, but it fails to prove why anyone would want one. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced that Guangzhou Meizheng Advertising Co., Ltd. […]
With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is helping influence these “local” purchases. In addition, location-based tech continues to improve allowing marketers to quantify just how much the online worlds influence offline purchases. […]
Exposure to outdoor advertising is rising. The amount of time people are exposed to outdoor advertising increased by 1.2% between 2010 and 2014, from 106.0 to 107.2 minutes a day. […]
Today, there are 5,500 electronic signs—a small portion of the total 400,000 billboards nationwide. But, according to the Outdoor Advertising Association of America (OAAA), these fancy billboards could prove to be of outsized importance down the road, especially in the case of emergencies. […]
In the past six months 20 (twenty!) huge companies have called media agency reviews. At least $US25 billion in spending is currently up for grabs. Media reviews let brands reassess their ad spending, often by offering those contracts out in a competitive bidding process. […]
Over the last few months Berg Insight has been looking closely at the market for Digital Signage. This is a category of connected devices that each one of us is in contact with almost daily and includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. […]
Ever since shoppers could access inventory and compare store prices with a few clicks on their phone, omnichannel sales have become a big focus for brick-and-mortar retailers. But while retailers are focusing on driving consumers to buy across all channels, they may also be losing sight of the bigger picture: The customer's path to purchase. […]