By Kerry Yoakum, Vice President of Government Affairs, OAAA. Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise signs. […]
A conversation with Mike Cooper, Global CEO of Enhance. Interviewed by Scott Fiaschetti, Geopath, Senior Executive: Operations and Marketing. It’s time to enhance, not disrupt Last year, I was asked if the development in data and tech will make OOH relevant and help our industry be a disruptor. […]
By Kevin Gephart. Last week I discussed the importance of sales call preparation. Today I identify 35 high gain sales questions you can use in your first meeting with a prospect. As you prepare questions for your initial call organize your note pad into three sections (use Post-it notes as tabs) General questions/notes (Be sure to write the prospect’s objectives verbatim. […]
Covid has resulted in an increase in bad debts at the public out of home companies. Here’s a breakout of who took what writeoffs in 2020. Table 1 – Accounts Receivable Writeoffs for Public US Out of Home Companies (million dollars) And this table shows writeoffs as a percentage of revenues. Table 2 – Writeoffs as a percent of revenues for US public out of home companies. […]
Silicon Valley-area digital signage CMS startup Raydiant has announced its acquisition of Hoopla, a content and tech partner that does what it calls a performance management and motivation platform for workplaces. […]
Kentucky Governor Andy Beshear has signed into law Kentucky HB 328, the legislation to revise and reinstate Kentucky’s sign rules. The bill amends Kentucky’s sign controls in a way that distinguishes rules based on whether a sign owner is compensated for a sign or not. Federal Courts threw out Kentucky’s previous sign law because it used an on-premise/off-premise distinction to apply rules. […]
Large-scale and big budget direct view LED projects tend to get most of the trade press and overall industry attention, but sometimes there are modest projects that are worth calling out – like this one for the Japanese apparel chain Uniqlo. […]
Some of the best data integrations that can be done between sensors and systems, and digital signage networks, is tapping into real time data that can visually indicate what’s going on. You’ve likely seen digital signs that show the availability of stalls, overall and floor by floor, in large parkades. […]
Getting images has been a hit and miss, expensive time-absorbing process. We know you are laser focused on increasing revenue. Obviously keeping your customers happy is key and we know photos can increase satisfaction and deliver on the pent up demand from your customers to see what they have paid for. […]
Uber’s digital ad display screens are coming to New York City—but they won’t be on Uber vehicles. Current city regulations prohibit car-top advertising for rideshare vehicles, so the Uber OOH screens will outfit more than 3,000 taxicabs instead. […]
A diversity-focused business resource group within Horizon Media representing employees with Asian heritage is launching a sweeping new public service campaign in support of Asian American communities that have long had to deal with discrimination in silence. […]
Here’s some advice from Joe Mancino, CEO of Greensigns Chicago and former mayor of Hawthorn Woods, Illinois on permitting. Joe Mancino, GreenSigns Chicago Joseph Mancino, CEO When you’re dealing with city hall and you’re dealing with folks at the counter level the first thing you need to remember is be nice. Be nice. […]
By Anthony (A.J.) Cioffi Marketing Coordinator, Geopath. There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. […]
Pete Hautem, Out of home sales rep Pete Hautem has 44 years experience selling out of home. We asked him to tell us about a time he failed when selling out of home and what he learned. […]
Shearer's work on billboards along the Arbutus Greenway were taken down about 48 hours after they were put up, following several complaints from the public. (Steven Shearer, Untitled, 2020, courtesy of the artist. […]
