OOH’s Value as a Channel Increases Post-iOS 14.5: How Three Top Marketers Are Adapting to the Post-IDFA World (AdQuick)
For the past decade, mobile apps have relied on Apple’s Identifier for Advertisers (IDFA) to track users across other apps and websites for targeting and measurement. But with the implementation of App Tracking Transparency (ATT) in iOS 14.5, app developers must now request permission to track their users beyond the app in use. […]
Thu, Aug 12, 2021 at 2:00 PM