The agreement between Pikasso and Pladway will give Italian brands access to high quality DOOH inventory in countries where demand is already developed for Italian consumer products in such categories as Fashion, Textiles, Furniture, Home Electronics and Automotive. […]
By Anna Bager, president and CEO of the Out of Home Advertising Association of America, OAAA Destination advertising is rebounding as the weather warms and vaccination rates rise. Themes of travel-tourism advertisers include: Comeback Safety Catching up/making up for lost time Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. […]
The integration gives advertisers immediate access to JCDecaux’s premium digital billboards and street furniture inventory, allowing them to plan and execute more contextual and robust media campaigns. The programmatic OOH inventory delivers transparency across all transactions, and is set to expand to include airport inventory later this year. […]
By Marissa Bernstein, Director of Marketing at Vistar Media. If you work in the digital advertising space, you have likely heard the term programmatic. However, if you’re new to this type of buying, you probably have questions about how it works and why you should use it. […]
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Matt Schulze, Selective Structures. Here are some commonsense rules for avoiding electrocution while installing a sign or changing a vinyl. (1) Use fiberglass rods. […]
This additional inventory strengthens YESCO’s footprint in the Rocky Mountain West and creates opportunity for additional digital deployment in some underserved geographies. Headquartered in Salt Lake City, UT YESCO Outdoor Media operates approximately 2,600 display faces across eight states. Patrick O’Donnell is YESCO’s president. […]
Andy Goodman, President, AGE Advertising. 4 things in a good out of home lease. (1). […]
Two weeks ago Insider wrote that Lamar Atlantic Regional Manager Robert Campbell and Gulf Coast Regional Manager Tom Sirmon are retiring this summer. Insider asked Campbell to reflect on his remarkable 49 year Lamar career. How did you end up at Lamar? […]
Winning big deployment deals with big brands is a wonderful thing for just about any technology vendor, but it often comes with the proviso that the vendor can’t make any PR noise about it. Most vendors have big or even whale clients they only talk about in conversations, and don’t list those clients on websites or mention in press releases. […]
Yesterday’s OAAA Lunch Break was titled Driving Success with Research and Data. One slide prepared by OAAA VP Steve Nicklin caught Billboard Insider’s eye. Magna forecasts 12% growth in US out of home revenues in 2021 versus growth rates of 8% for digital media, 5% for national TV and 1% for radio. […]
Phoenix, AZ –– Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the promotion of Vaibhav Gupta to President for its United States division. Vaibhav will retain his Chief Operating Officer role. […]
A network of more than 500 digital signage displays and touchscreen kiosks from LG Business Solutions now herps guests of the Waikiki Beachcomber resort in Hawaii enjoy their stay and plan their vacation. […]
TORONTO–(BUSINESS WIRE)–Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. […]
Every quarter, the UK media are surveyed to produce the UK's most reliable adspend figures. The Report includes comprehensive advertising forecasts for the next two years, helping agencies, analysts, media owners and advertisers with budgeting, forecasting and risk analysis. […]
