Editors’ Picks

Display Panel Market to Reach $163B (Digital Signage Today)

The global display panel market will grow from $122 billion in 2020 to $163 billion in 2026, according to a report by ResearchandMarkets.com. The market will grow at a compound annual growth rate of 4.92% during the forecasted period. Some of the key drivers of the market include: Growing demand for smartphones, TVs and other electronic devices. […]

digitalsignagetoday.com
Thu, Apr 29, 2021 at 6:15 AM

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Transform Digital 2D Canvases With Forced Perspective (Daktronics)

Transform digital 2D canvases into dynamic, one-of-a-kind 3D experiences. Daktronics Professional Services creates forced perspective graphics to deliver unique and memorable content. It can be used in a unique creative application to build brands, tell stories and wow audiences. […]

blog.daktronics.com
Thu, Apr 29, 2021 at 6:00 AM

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Women Account for 35% of US OOH Board Seats (Billboard Insider)

The US public out of home companies are giving women more board opportunities than the typical Russell 3000 company but need to do a better job appointing minorities to boards. Clear Channel pays board members the most (in excess of $240,000 per year), followed by OUTFRONT ($199,000 per year) and Lamar ($140,000 per year). […]

billboardinsider.com
Wed, Apr 28, 2021 at 3:30 PM

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Clear Channel Europe Launches LaunchPAD to Connect Digital Buying Channels With DOOH (Clear Channel)

New strategic offering to drive Programmatic OOH growth and campaign planning precision in the UK and other European markets. […]

clearchannel.co.uk
Wed, Apr 28, 2021 at 2:00 PM

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How to Give Out-of-Home Clients a Great Creative Experience (Podcast from Billboard Insider)

Today’s podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative talks about how to give out of home clients a great creative experience. Here Are the Highlights. How Did COVID Impact Your Business? […]

billboardinsider.com
Wed, Apr 28, 2021 at 12:30 PM

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16:9: Lextar Demos Super Fine-Pitch 0.46mm MiniLED Video Display; Transparent MicroLED

The Taiwan tech company Lextar has taken the curious step of announcing what will be on display LAST WEEK at the Touch Taiwan trade show – noting some interesting new mini and micro LED display products. More normally, tech marketers would push out this kind of information ahead of a show, or on opening day. […]

sixteen-nine.net
Wed, Apr 28, 2021 at 12:00 PM

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A Smart Mirror at the Futuristic Mall of the Emirates Store (Commercial Integrator)

The THAT store, a futuristic shopping experience located at the Mall of the Emirates in Dubai, opened its doors this year. The store incorporates digital elements that elevate from the traditional shopping experience. One of the most notable and eye-catching marvels at this store are the Mirandda powered smart fitting rooms. […]

commercialintegrator.com
Wed, Apr 28, 2021 at 11:30 AM

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16:9 Podcast: Personalization In Digital Signage And DOOH: ACE Roundtable

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT As vaccination rates climb and we can seriously look at getting back to some normals in our daily lives, there’s a lot of discussion happening around what consumers will expect, and accept, in terms of personalized digital marketing. […]

sixteen-nine.net
Wed, Apr 28, 2021 at 9:00 AM

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Lamar to Continue Managing Advertising Displays for Tucson’s Public Transit System (Lamar)

Baton Rouge, LA – April 27, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company has been awarded a contract from the City of Tucson to continue managing advertising displays for Sun Tran, the public transit system serving the city. […]

lamar.com
Wed, Apr 28, 2021 at 8:00 AM

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Chemist Warehouse Looks to Lift Digital Out-of-Home Advertising Auditing (CMO)

Out-of-home campaign auditing and effectiveness improvements is in the sights of Chemist Warehouse as it adopts Seedooh’s reporting platform. The retailer was confirmed today as Seedooh’s latest customer and will use the latter’s products and services to provide independent verification of its digital out-of-home (OOH) campaigns nationally. […]

cmo.com.au
Tue, Apr 27, 2021 at 3:00 PM

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Who Makes What at the Public OOH Companies and Three Observations (Billboard Insider)

Twitter LinkedIn Facebook Email Pinterest Share The public out of home executives took pay cuts during 2020.  Here’s a breakdown of who made what at Lamar, OUTFRONT and Clear Channel Outdoor, based on data in each company’s Schedule 14A. […]

billboardinsider.com
Tue, Apr 27, 2021 at 2:00 PM

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“Vegas Means Business”: Clear Channel and Resorts World Las Vegas Unveil 135,000 Square Feet of New Ad Displays (OOH Today)

Clear Channel Outdoor, Resorts World Las Vegas proclaim Vegas is back with massive message on new ground-breaking digital displays on The Strip. […]

oohtoday.com
Tue, Apr 27, 2021 at 11:30 AM

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Atedra, VIOOH Join Forces to Offer OOH Advertising in the US (ExchangeWire)

Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights. […]

exchangewire.com
Tue, Apr 27, 2021 at 11:00 AM

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16:9: DSF, DSEG, AVIXA Plan Digital Signage Certification Week For June

The Digital Signage Federation (DSF) and the Digital Signage Experts Group (DSEG, or for total simplicity, the Brawns), have started something called Digital Signage Certification Week – a period in June intended to promote credentialing and professional development in digital signage and experiential technologies. […]

sixteen-nine.net
Tue, Apr 27, 2021 at 10:15 AM

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Regulatory Roundup: California, Arizona, Larimer County (Billboard Insider)

There are competing bills in the California legislature to ban cannabis billboard advertising on California state highways or freeways. See Billboard Ban is the latest marketing hurdle for California cannabis firms. Looks to Insider like the Arizona legislature adjourned without passing HB 2809 which would have prohibited cannabis advertising within 1 mile of any K-12 school. […]

billboardinsider.com
Tue, Apr 27, 2021 at 10:00 AM

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