The Drum: VIOOH integrates its supply-side DOOH platform (SSP) with Atedra’s demand-side platform (DSP)
The integration gives advertisers immediate access to JCDecaux’s premium digital billboards and street furniture inventory, allowing them to plan and execute more contextual and robust media campaigns. The programmatic OOH inventory delivers transparency across all transactions, and is set to expand to include airport inventory later this year. […]
Sat, May 1, 2021 at 12:02 PM