A firm that has been selling pro AV mounting hardware from a base in the U.K. has seen the sale of Premier Mounts as an opportunity to amplify expansion efforts into the U.S. and Canada, even hiring a 25-year Premier vet to run U.S. […]
By Kevin Gephart. Last week I discussed the top out of home sales objection – it costs too much. Today I’ll discuss 5 more out of home sales objections and how to handle them. I need more time to tell my story. […]
Rapport Leading the Way by Offering U.S. Clients Automated Reporting Transparency for Digital Out-Of-Home Campaigns NEW YORK –– Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, today announced the launch of their newest offering for U.S. clients: Rapportal LIVE. […]
Chris Cowlbeck and his fantastic team at IBO are planning a fun and educational Spring Conference at the Sheraton Denver Downtown Hotel on May 5 through 8. While the last couple of conferences were enjoyable and helpful as usual, they were largely relegated to virtual presentations and smaller audiences because of Covid 19. […]
A lot of the digital signage jobs I have seen lately in shopping malls has tended to be very large direct view LED displays that dominate a space, or LED ribbons that line floors levels in atrium areas a bit like the way LED ribbons line the seating bowls in arenas. […]
PRESS RELEASEAdsquare Launches New Platform for OOH Campaign Planning and ActivationNew functionalities streamline the planning and programmatic activation of OOH campaigns by combining audience, movement and spatial data.Berlin, 3 May 2021. Adsquare, the leading audience and location intelligence company, announces the launch of their new platform for OOH Planning & Activation. […]
May 3, 2021) London, UK and Nashville, TN – Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin America led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding set of prestigious U.S. […]
The OOH media company Lamar Advertising is running a nice community program on its U.S. billboard network this week, honoring teachers during Teacher Appreciation Week. The #LamarLovesTeachers billboard campaign is showing curated images from some 2,500 submissions from people hoping to recognize their favorite teachers, and the efforts they have undertaken in this past year. […]
NanoLumens today announced its partnership with VuWall. Together, the companies are “bringing customized high-performance LED and video wall control solutions to control rooms within the transportation, utilities, government and security operations markets,” the joint announcement says. […]
If you are looking for signs of Pro AV sector being re-animated, here’s data from PMA Research (which does guess what) suggesting commercial flat panel demand has ticked up. The market research firm’s sales tracking report on large-format flat panel displays sold in the North American Pro AV channel were up substantially, monthly and year on year. […]
The regional events Integrated Systems Europe planned to stage in June in Amsterdam and Munich have been scrapped, but similar events planned that month for London and Barcelona are still going ahead. Mike Blackman, Managing Director for Integrated Systems Events, the company that runs the show for owners AVIXA and CEDIA, says the ongoing pandemic forced the decision. […]
LMX will enable CAASie.co’s self-serve OOH marketplace and provide advertisers with global access to an inventory of more than 35,000 screens across Southeast Asia. […]
The agreement between Pikasso and Pladway will give Italian brands access to high quality DOOH inventory in countries where demand is already developed for Italian consumer products in such categories as Fashion, Textiles, Furniture, Home Electronics and Automotive. […]
By Anna Bager, president and CEO of the Out of Home Advertising Association of America, OAAA Destination advertising is rebounding as the weather warms and vaccination rates rise. Themes of travel-tourism advertisers include: Comeback Safety Catching up/making up for lost time Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. […]
The integration gives advertisers immediate access to JCDecaux’s premium digital billboards and street furniture inventory, allowing them to plan and execute more contextual and robust media campaigns. The programmatic OOH inventory delivers transparency across all transactions, and is set to expand to include airport inventory later this year. […]
