Editors’ Picks

Allsee Introduces 55” Ultra High Brightness Hanging Double-Sided Displays (Allsee)

With a 3,500cd/m2 outward-facing screen to combat direct sunlight and a 1,000cd/m2 inward-facing screen to combat brightly-lit indoor spaces, the new Ultra High Brightness Hanging Double-Sided Displays are designed for shopfront windows. On top of this, they are also ultra-resistant to blackening defect up to 110°C. […]

allsee-tech.com
Thu, Jun 17, 2021 at 6:00 AM

Permalink

16:9 Podcast: Jay Leedy on Sony’s Different Path With Smart Displays and Software Partnerships

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Sony has been around digital signage for pretty much as long as the industry, but in all my time around this sector I haven’t had a particularly strong sense that the company was really serious about digital signage. Until the last year or so. […]

sixteen-nine.net
Wed, Jun 16, 2021 at 4:30 PM

Permalink

How To Capture Your Fair Share of the $101.6B Back-to-School Spending Season (AdQuick)

How To Capture Your Fair Share of the $101.6B Back-to-School Spending Season We may still be in the peak of the summer season, but now is the time to start planning your back-to-school and back-to-college marketing campaigns.   68% of families surveyed by the NRF say they start shopping at least three weeks before school begins. […]

adquick.com
Wed, Jun 16, 2021 at 4:00 PM

Permalink

DSS Europe 2021: The New Agenda (DSS)

Digital Signage Summit Europe will take place from 29 – 30 September as an in-person live event at the Hilton at Munich Airport. If you pre-register now you will receive a 30% ‘early bird’ discount voucher on conference ticket prices. Pre-register here The theme of this conference is ‘The New Agenda’. […]

digitalsignagesummit.org
Wed, Jun 16, 2021 at 11:00 AM

Permalink

Magna Projects 10% US OOH Growth in 2021 (Billboard Insider)

Magna Global released the June 2021 Magna global advertising forecast. US ad revenues will grow 15% during 2021. Cinema ads will grow 135% after crashing in 2020. […]

billboardinsider.com
Wed, Jun 16, 2021 at 10:00 AM

Permalink

Signbird Founder John James on His Proudest OOH Sale and What Your Website Needs to Effectively Market Your Signs (Billboard Insider Podcast)

Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. […]

billboardinsider.com
Wed, Jun 16, 2021 at 9:30 AM

Permalink

16:9: Planar Launches Virtual Studio Initiative, With Fine Pitch LED Supplanting Green Screens for Movie Shoots

Planar is the latest large format display company to sense and go after the rapidly emerging virtual production business – which sees big direct view LED displays replacing green screens on film and broadcast production sets. […]

sixteen-nine.net
Wed, Jun 16, 2021 at 9:00 AM

Permalink

Displayforce Joins DPAA (DPAA)

NEW YORK, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. […]

dpaaglobal.com
Wed, Jun 16, 2021 at 6:00 AM

Permalink

Location Intelligence Expert Jeff White on Post-Covid Trends and Impressions Measurement (Billboard Insider)

Billboard Insider recently talked to Gravy Analytics CEO Jeff White about how consumer behavior is changing post covid and what he thinks of the proposed move from likehood-to-see to opportunity-to-see impressions. Jeff White, Founder and CEO, Gravy Analytics What does Gravy Analytics do and how does it help out of home advertising companies? […]

billboardinsider.com
Tue, Jun 15, 2021 at 4:30 PM

Permalink

In Search of the In-Store Media Model (DS Federation)

By Laura Davis-Taylor, Chief Strategy Officer, inReality I started a consulting firm 17-years ago called Retail Media Consulting, the goal of the group to help traditional retailers embrace the rich opportunity for their stores to connect with shoppers as a relevant, revenue-generating media option. […]

digitalsignagefederation.org
Tue, Jun 15, 2021 at 3:00 PM

Permalink

Post-Pandemic Trends in Digital Out of Home (Daktronics)

Digital out of home advertising saw some changes during the pandemic. Now learn how it is being used going forward as Daktronics marketing strategist Joni Schmeichel talks about trends and the future of out of home. Roadside billboards. […]

blog.daktronics.com
Tue, Jun 15, 2021 at 3:00 PM

Permalink

Chris Cowlbeck on the OAAA’s Open Direct Guidelines (Billboard Insider)

Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get us on a similar playing field whereby all OOH media owners can interact more effectively and efficiently. […]

billboardinsider.com
Tue, Jun 15, 2021 at 1:30 PM

Permalink

An OBIEs Recap: What Makes a Campaign Impactful and Award-winning? (Clear Channel Outdoor via OOH Today)

Never have we seen a year like 2020. During a time of fear and uncertainty, brands and advertisers rose to the challenge to inform, inspire and connect with communities and consumers against the backdrop of a global health pandemic and civil unrest. […]

oohtoday.com
Tue, Jun 15, 2021 at 12:00 PM

Permalink

What’s in a Good Ride Sheet? (Billboard Insider)

What’s in a good ride sheet? Good sign pictures. Nice to have a closeup view and an expanded view. […]

billboardinsider.com
Tue, Jun 15, 2021 at 11:00 AM

Permalink

InfoComm 2021 Registration Opens (AV Network)

Registration has officially opened for InfoComm 2021, which is taking place in Orlando, FL, Oct. 23-29. “We’re extremely excited to gather the pro AV industry together for InfoComm 2021. […]

avnetwork.com
Tue, Jun 15, 2021 at 9:00 AM

Permalink