Editors’ Picks

Chris Cowlbeck on the OAAA’s Open Direct Guidelines (Billboard Insider)

Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get us on a similar playing field whereby all OOH media owners can interact more effectively and efficiently. […]

billboardinsider.com
Tue, Jun 15, 2021 at 1:30 PM

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An OBIEs Recap: What Makes a Campaign Impactful and Award-winning? (Clear Channel Outdoor via OOH Today)

Never have we seen a year like 2020. During a time of fear and uncertainty, brands and advertisers rose to the challenge to inform, inspire and connect with communities and consumers against the backdrop of a global health pandemic and civil unrest. […]

oohtoday.com
Tue, Jun 15, 2021 at 12:00 PM

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What’s in a Good Ride Sheet? (Billboard Insider)

What’s in a good ride sheet? Good sign pictures. Nice to have a closeup view and an expanded view. […]

billboardinsider.com
Tue, Jun 15, 2021 at 11:00 AM

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InfoComm 2021 Registration Opens (AV Network)

Registration has officially opened for InfoComm 2021, which is taking place in Orlando, FL, Oct. 23-29. “We’re extremely excited to gather the pro AV industry together for InfoComm 2021. […]

avnetwork.com
Tue, Jun 15, 2021 at 9:00 AM

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16:9: iiyama Builds Startup nsign’s CMS Into Its Smart Digital Signage Displays

The Japanese professional display manufacturer iiyama has signed an exclusive agreement with the Barcelona-area start-up nsign.tv to build its CMS software into the displayco’s Android-driven smart screens. The nsign.tv platform features will ship with iiyama digital signage displays sizes ranging from 43 to 86 inches. […]

sixteen-nine.net
Tue, Jun 15, 2021 at 8:30 AM

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How to Sell Out of Home Against Local Radio (Billboard Insider)

By Kevin Gephart, out of home sales expert. Last week I discussed how to to sell out of home versus local cable TV. Today I’ll talk about how to sell out of home versus local radio. […]

billboardinsider.com
Mon, Jun 14, 2021 at 2:00 PM

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The Current State of Out of Home: Is It Getting Better? Yes. (Dash Two)

By Toni Fitzgerald. For months, everyone has been looking for signs that the pandemic is over. Are enough people vaccinated? […]

dashtwo.com
Mon, Jun 14, 2021 at 1:00 PM

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Here’s Why It Is Wise to Hold Lamar Advertising (LAMR) Stock Now (Zacks Equity Research via Nasdaq)

By Zacks Equity Research. Lamar Advertising Company LAMR enjoys an impressive national footprint and holds a leading position as a provider of logo signs in the United States. Further, a diversified tenant base across various sectors bodes well for the company. […]

nasdaq.com
Mon, Jun 14, 2021 at 12:00 PM

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16:9: Store-Filling LED Wall Lights Up Chocolate Ship in Schiphol Airport

Big DV LED video walls in retail are growing increasingly common, but in many cases the visual impact is limited by the sheer size of the store. Here’s a case where the LED is almost as big as the store, so it has a massive visual impact. […]

sixteen-nine.net
Mon, Jun 14, 2021 at 11:30 AM

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Formetco’s Guide to Replacing Digital Billboards (OOH Today)

As a seasoned operator, you understand the profound value of digital billboard advertising. But what happens when your board doesn’t glow like it used to? Right now there’s plenty of buzz in the industry about replacing signs. […]

oohtoday.com
Mon, Jun 14, 2021 at 11:00 AM

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How Adding Online Ads to OOH Marketing Paid Off for Borges Media (Billboard Insider)

By Kailee Keller, Services Coordinator for IBOUSA. With the ever-changing world of advertising, we, here at IBOUSA, want to help our independent operators grow their book of business. One of the ways we have done this is by partnering with Frequence, a California Ad Tech Company. […]

billboardinsider.com
Mon, Jun 14, 2021 at 10:00 AM

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Waze’s New White Paper, “How Brands Can Elevate Customer Car Journeys” (Waze via The Drum)

A new white paper by the traffic app Waze, made in partnership with The Drum, explores how brands can have meaningful interactions with consumers when they are out in their cars. […]

thedrum.com
Mon, Jun 14, 2021 at 9:00 AM

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UK OOH revenue for January to March 2021 declined 65% year-on-year to £97m (Outsmart)

Traditional and Digital Out-of-Home revenues declined by -72% and -60% respectively. Digital’s share of revenue decreased slightly to 61%, and this remains significantly higher than its pre-pandemic share (53% in Q1 2020). The figures, collated by PwC, reflect the impact of national COVID-19 lockdown restrictions, which were in place across Q1. […]

outsmart.org.uk
Sun, Jun 13, 2021 at 2:52 PM

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16:9: McDonald’s Sued Over Use Of AI In Drive-Thru Lanes

QSR giant McDonald’s is being sued in its home state over its use of AI-driven recognition technologies in the drive-thru lane, with the court file citing invasion of privacy. The customer is arguing that McDonald’s company violated the Illinois Biometric Information Privacy Act by not getting prior approval before using voice recognition technology in the drive-thru ordering process. […]

sixteen-nine.net
Sun, Jun 13, 2021 at 2:50 PM

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Daktronics, Inc.’s fiscal year results (Billboard Insider)

Daktronics reported fiscal year 2021 net sales of $482.0 million, operating income of $17.1 million, net income of $10.9 million, and earnings per diluted share of $0.24. This compares to net sales of $608.9 million, operating loss of $0.2 million, and net income of $0.5 million, or $0.01 earnings per diluted share for fiscal 2020. […]

billboardinsider.com
Sun, Jun 13, 2021 at 2:47 PM

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