Editors’ Picks

Tiffany & Co.’s newest DOOH campaign on the streets of Chicago and in Miami International Airport (JCDecaux)

Promoting their latest line of fine jewelry, the “Tiffany Knot” campaign features actress Anya Taylor-Joy, a familiar face people easily recognize. Releasing their line just in time for fall, consumers are refreshing their wardrobes and looking to purchase the newest, hottest products. Perfectly aligned with this fashion reset period, Tiffany & Co. […]

jcdecauxna.com
Fri, Sep 17, 2021 at 4:09 PM

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16:9: OpenEye Mixer One Highlight From Upcoming NY Digital Signage Week

New York Digital Signage Week is coming up next month in October, and one of the events being touted is a mixer put on ... […]

sixteen-nine.net
Fri, Sep 17, 2021 at 11:17 AM

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What Is A Digital Menu Board And Why Your Restaurant Needs It (Big Screen)

Digital menu board is the alternative to the old menu book. It works like the usual menu book, to display a food menu and what a restaurant has to offer. A digital menu board uses a digital screen while a traditional menu uses a static display or print materials. […]

bigscreen.my
Fri, Sep 17, 2021 at 12:10 AM

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The Times of Israel: Frenchman fined for billboard depicting Macron as Hitler to protest COVID rules

The court handed down a fine of 10,000 euros ($12,000) to Michel-Ange Flori, a former advertising executive, who had posted an image of Macron looking like the German dictator on a billboard in southern France. […]

timesofisrael.com
Fri, Sep 17, 2021 at 12:10 AM

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Cincinnati Enquirer: Cincinnati’s billboard tax declared unconstitutional by Ohio Supreme Court ruling

Laura A. Bischoff. The Ohio Supreme Court on Thursday blocked the city of Cincinnati's tax on billboard advertising, saying it violates the billboard operator's First Amendment rights. […]

cincinnati.com
Thu, Sep 16, 2021 at 10:14 PM

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OOH media owners challenge taxes on billboards (Billboard Insider)

Clear Channel Outdoor has petitioned the US Supreme Court to hear its challenge of Baltimore’s targeted tax on billboards, which was enacted in 2013. Courts in Maryland ruled in favor of the City; Clear Channel wants the US Supreme Court to take the case (Clear Channel Outdoor v. Henry J. […]

billboardinsider.com
Thu, Sep 16, 2021 at 10:11 PM

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Shopper intelligence firm Catalina and OOH marketplace AdQuick to provide advertisers with sales lift numbers resulting from OOH campaigns (Martech Series)

In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media provider Catalina is now offering its extensive purchase-based audience targeting and sales lift measurement insights to out-of-home (OOH) media buyers using AdQuick‘s OOH buying platform. […]

martechseries.com
Thu, Sep 16, 2021 at 7:13 PM

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Computer Weekly: BT gifts small businesses £7.5m in street advertising as Street Hub 2.0 units go live

Joe O’Halloran, Computer Weekly. […]

computerweekly.com
Thu, Sep 16, 2021 at 7:11 PM

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Business in Vancouver: Is your bus stop watching you again? Debate around cameras on street furniture installed by JCDecaux, Outfront and Pattison Outdoor

Cameras in Vancouver transit-stop advertising displays are no longer covered up as was promised and more such displays with cameras are being installed. However, the companies involved maintain the cameras cannot be used to watch people or gather information about them. […]

biv.com
Thu, Sep 16, 2021 at 7:10 PM

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How the streaming platforms have been using OOH advertising during the pandemic (OOHToday)

by Casey Binkley, CEO at Movia Media. There have been industry winners and losers of the pandemic, but it would be hard to argue when it comes to those that benefitted, online streaming platforms have walked away with the crown. […]

oohtoday.com
Thu, Sep 16, 2021 at 6:47 PM

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16:9: Visionect Adds Smart Magnets With Location Tags For Its ePaper-based Joan System

The Slovenian company Visionect has announced a new version, with major tweaks, of its e-paper meeting room management system, known as Joan. The most ... […]

sixteen-nine.net
Thu, Sep 16, 2021 at 8:23 AM

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16:9: Giant LED Board For Times Square Includes Doors That Swing Open And Shut (With Video)

The TSX Broadway multi-use development now under construction in NYC’s Times Square district has, to no one’s surprise, a big LED display component on ... […]

sixteen-nine.net
Thu, Sep 16, 2021 at 12:10 AM

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DOOH AdTech startup Alfi Brings Cannabis Ads to the Backseat of Your Uber Ride (Yahoo Finance)

By Austin Willson. Cannabis companies are now exploring the growing world of digital out-of-home (DOOH) advertising — a space, which has recently been witnessing some impressive innovations and is preparing for massive growth over the next few years. DOOH Goes Green One of the leaders in DOOH innovation, Alfi Inc. […]

finance.yahoo.com
Thu, Sep 16, 2021 at 12:10 AM

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Ex-Pa. governor contender buys billboards depicting Biden as Taliban (Washington Times)

By Tom Howell Jr. A former Pennsylvania state senator who ran for governor is reportedly behind a dozen billboards that depict President Biden as a Taliban fighter with the slogan “Making the Taliban Great Again!” WGAL-8 TV contacted the billboard company, Trone Outdoor Advertising, which said the ads were bought by Scott Wagner, a Republican who took on Democratic Gov. […]

washingtontimes.com
Thu, Sep 16, 2021 at 12:10 AM

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Forbes: Programmatic digital out-of-home advertising explained in detail

By Amanda Dorenberg, President of COMMB. Programmatic digital out-of-home (PDOOH) seems to be a perfect systematic fit for anyone looking to target an audience on the go, but there’s more than meets the eye with this attractive relative newcomer to the media mix. […]

forbes.com
Wed, Sep 15, 2021 at 10:05 PM

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