Quan CEO: DTC marketers flocked to OOH advertising last year, thanks to lower prices (Morning Brew)
By ZAID SHOORBAJEE. Brian Rappaport, CEO of Quan Media Group, told Marketing Brew that DTC marketers in fintech, pet care, and consumer packaged goods will likely continue investing in OOH ads, even as prices stabilize. Advertisers could nab low prices on some of the most in-your-face OOH inventory out there. […]
Wed, Aug 25, 2021 at 12:11 AM