Shopper intelligence firm Catalina and OOH marketplace AdQuick to provide advertisers with sales lift numbers resulting from OOH campaigns (Martech Series)
In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media provider Catalina is now offering its extensive purchase-based audience targeting and sales lift measurement insights to out-of-home (OOH) media buyers using AdQuick‘s OOH buying platform. […]
Thu, Sep 16, 2021 at 7:13 PM